Called "The Ten," the project has reconstructed 10 Nike footwear icons such as Air Jordan 1, Air Max 90 and Air 1 Low. The first is called "REVEALING," which is hand-cut and reconstructed. The second is called "GHOSTING" and features translucent uppers.
“What we're talking about here is larger than sneakers, it’s larger than design culture,” says Abloh in a press release from Nike. “It’s nothing short of state-of-the-art design. These 10 shoes have broken barriers in performance and style. To me, they are on the same level as a sculpture of David or the Mona Lisa. You can debate it all you want, but they mean something. And that's what's important.”
The collaboration is one of the fastest collaborations Nike has ever completed.
“Most of the creative decisions were made in the first three hours, while actual design and iteration took two to three days,” says Abloh. “The Jordan I was done in one design session. I work in a very like dream-like state. I see it, and it's done.”
The first five sneakers of the collection — the Air Jordan I, Nike Blazer, Nike Air Presto, Nike Air Max 90 and Nike Air VaporMax — will be pre-released at NikeLab stores in New York City (Sept. 9-13), London (Sept. 18-22), Milan (Sept. 21-25) and Paris (Sept. 26-30).