5 New Fashion Brands To Shop This Summer

Selfridges, Selfridges & Co., Bazaar Loves Selfridges, Fashion, Shoppping, Style, London, Yeezy, Wasted Paris, Alexa Chung, Choocolate, Mo&Co
As the weather heats up, these are the labels you need to be tagging in your #OOTD posts

Overhaul your summer style with key pieces that are as memorable as they are versatile. Bazaar edits the five new labels you need to add to your online basket for easy summer style... 

1. Alexa Chung

Alexa Chung

Model turned fashion mogul, Alexa regularly tops international best dressed lists and magazine covers with her take on It girl fashion. Turning her hand to design this year with her first eponymous label, every piece will breathe new life into your holiday closet. 

2. Mo&Co. 

Mo&Co

With a nod to streetwear and slick separates, Mo&Co. have nailed the modern minimalist vibe. Think easy-to-wear slogan tees that are begging to be worn with frayed cut-offs and plenty of season-less shapes you'll be wearing this season and beyond. 

3. Yeezy

Yeezy

A brand that needs no intro, Kanye's fashion line is almost as infamous as its founder. Fitted dresses and a palette of easy nude colours make their summer collection perfect for pairing with (and showing off) your tan. 

4. Chocoolate

Chocoolate

Casual looks with an urban twist are the framework of this Hong Kong-based brand's fun looks. Bringing their Eastern influence to on-trends fashions, you can't go wrong with their kitsch printed t-shirts while hanging by the pool. 

5. Wasted Paris 

Wasted Paris

An independent Parisian brand heavily influenced by underground music and skate culture, Wasted Paris feels authentically urban. Pair their graphic hoodies with a pair of ripped jeans and sole-worn vans to keep the vibe on-point.  


Shop them online at selfridges.com 

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Selfridges, Selfridges & Co., Bazaar Loves Selfridges, Fashion, Shoppping, Style, London, Yeezy, Wasted Paris, Alexa Chung, Choocolate, Mo&Co