Nour Al Tamimi believes that style is a representation of one’s identity, and something which is constantly “growing and maturing. I am constantly reinventing myself and experimenting with different styles that reflect who I am in that moment of time.” Originally from Saudi, the 29-year-old founder and creative director of the Nou Project – a platform which allows upcoming artists to showcase their work on a different type of canvas, sneakers – has spent her life hotfooting around the globe. At present she is based between Riyadh, Dubai and London, with summers spent mostly in LA, stating that “My environment really influences the way I dress.” She is “most glamorous in cities like Paris and Milan”, and loves Italian culture for its “incredible aesthetic.” In New York, she embraces an edgier look, “I have more of a street style,” she says. “I am inspired by how open everyone is to expressing their individuality, no one judges you.” And while LA brings out her relaxed side, in Dubai she admits to putting more effort in when she attends events. She has also come to “appreciate and respect” the abaya, and the way women choose to “express their sense of style through accessories” when wearing one.
An international lifestyle makes for an undoubtedly intriguing wardrobe with a refreshing mix of international brands. “Alix bodysuits are an essential,” Nour begins as she thoughtfully breaks down the inner workings of her sartorial kingdom. “For shoes, I opt for TNP sneakers during the day, and I am a victim of Gianvito Rossi at night – I have his point toe heels in six colours.” When it comes to big earrings, Mercedes Salazar, Ranjana Khan and Casa Chiqui are Nour’s designers of choice. “I also adore my Cult Gaia and Holly Fulton clutches. And another essential is my Nour Hammour leather jacket, which is both feminine and cool, and adds so much character to any outfit.”
Despite the gruelling schedule which accompanies a start-up business, Nour still manages to make time for philanthropic causes and her proudest moment to date isn’t what she has achieved in business, rather what she has been able to give back. “I organised an exhibition for UNICEF right before leaving New York in 2016, titled The Exitition, where I presented my own art work and held a silent auction. All proceeds went to benefiting UNICEF’s relief efforts in regard to the Syrian refugees. I really believe it is important to give back to the world and make a positive difference.”
Nour Al Tamimi wears Alice + Olivia jacket and Zimmermann skirt at Bloomingdale’s – Dubai. Aquazzura shoes and All Things Mochi earrings, both Nour’s own.
Photography: Richard Hall. Styling: Teresa Karpinska. Words: Elaine Lloyd-Jones. Hair & Make-Up: Blowout&Go.