Watch | This Is How Dior Are Celebrating Africa And Craftmanship

Maria Grazia Chiuri leads the way for cultural appreciation

Last month, Dior presented its Cruise 2020 collection under the stars in the breathtaking setting of El Badi Palace in Marrakesh, Morrocco. For the show, Maria Grazia Chiuri collaborated with Uniwax, a Ivory Coast-based design studio, to create pieces from wax print material that reinterpret Dior codes. The result? Gowns, suites, shirts and skirts created in a special Dior edition wax fabric. 

To this day, Uniwax is the only company capable of producing wax that is 100% made in Africa, offering exemplary traceability of its products. In fact, the raw material – cotton – is grown in Africa, most commonly in Mali, Ivory Coast and Benin, the spun and woven in Benin. This raw ecru canvas is then bought by Uniwax and printed in Abidjan. 

Chiuri - showing her continuous support to empowering women season after season - enlisted Sumano, a project that revives traditional women's artisanship with female weavers and pottery makers - for the show’s decor, with cushions covered in artisanal fabrics painted in henna and ceramic pottery filling the setting.

Dior's first female artistic director also enlisted milliner Stephen Jones to create turbans and pan-African headpieces.

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