Piaget Reveals Its New Possession Collection

BY Shanai Tanwar / Sep 13 2020 / 09:35 AM

Originally unveiled in 1990, the Swiss luxury jeweler will be relaunching the line in yellow gold this season…

Piaget Reveals Its New Possession Collection

The Possession collection, which has become a cult-favourite for Piaget lovers since its original reveal in the nineties, invites its wearer to 'turn for extraordinary' as it celebrates the line’s 30th anniversary.

The Swiss fine jewelry and watch brand introduces four new designs in yellow gold as an ode to the original yellow gold Possession ring. The collection features three anniversary-edition yellow gold bangles, two of which come with turning diamond bands. The limited-edition collection also boasts of a unique timepiece with two bands, one of which is paved with diamonds and turns.

Piaget's latest campaign features women in portraits that encapsulate their beauty, grace and power as resonating with the spirit of Possession. And while the 1990s collection was captured by American fashion and portrait photographer Richard Avedon in the 1990s, the new campaign is shot by Avedon's grandson, Michael Avedon.

Possession has adorned several famous faces which include those of Eva Longoria, Sienna Miller, Shiva Safai, Queen Rania of Jordan and Olivia Palermo. The collection has also expanded over the years and has added bracelets, bangles, necklaces and timepieces to its range. 

For more information, visit