Clean, Green and Gorgeous: 12 Clean Beauty Brands You Need To Try Now
Clean beauty is now a significant player in the skincare and make-up market, and no longer a niche, emerging category. Consumers are looking for high-performing products that are socially and environmentally responsible—sustainably packed, ethically sourced, and devoid of dangerous ingredients. Thankfully, a new wave of beauty brands is stepping up to the challenge, proving that using clean products doesn’t have to mean sacrificing on quality. Whether you prefer a bold, full-glam look or a minimalist, skin-first approach, these are the brands that are revolutionising the self-care landscape.
OSEA Malibu
Harnessing the power of seaweed and marine-based ingredients, OSEA Malibu is known for its luxurious yet clean approach to skincare. Their formulas are vegan, cruelty-free, and infused with nutrient-rich botanicals designed to restore and hydrate the skin. The ocean-inspired brand is also deeply committed to sustainability, using glass packaging and eco-friendly production methods.
Saie
Saie beauty was created with a modern, skin-first philosophy, offering high-performance formulas infused with skincare benefits. Every product is designed to enhance natural beauty while maintaining a lightweight, breathable feel. The brand focuses on clean, high-performance formulas without compromising on pigment, glow, or long-lasting wear.
cocokind
For those looking for clean beauty without the luxury price tag, Cocokind delivers effective, thoughtfully formulated skincare that emphasizes botanical ingredients and sustainability. The brand is also known for its inclusive approach, making clean skincare accessible to all skin types and concerns. Cocokind is transparent about its formulations, listing the function of every ingredient on its packaging for full consumer awareness.
Kosas
Kosas bridges the gap between clean beauty and bold, expressive make-up. Known for its skin-loving ingredients, the brand focuses on breathable, nourishing formulas that work to improve skin over time. With a range of shades and textures, Kosas proves that clean beauty can be just as playful and high-impact as conventional makeup.
Biossance
Biossance takes a biotech approach to clean beauty, using sustainable, science-backed ingredients that deliver visible results. The brand is a pioneer in developing sugarcane-derived squalane, offering hydration without relying on traditional, environmentally harmful sources. All of Biossance’s products are EWG-verified, ensuring that they meet the highest safety and environmental standards.
ILIA
ILIA has mastered the balance between beauty and skincare, creating multi-functional products that provide hydration, sun protection, and buildable coverage. With a focus on transparency, ILIA prioritizes safe, effective ingredients that support skin health. The brand’s approach to clean beauty ensures that every formula not only looks good but actively improves skin over time.
Merit Beauty
Designed for the beauty minimalists, Merit Beauty focuses on effortless, high-quality essentials. The brand’s clean, curated collection is designed to streamline routines while maintaining a polished, sophisticated aesthetic on your bathroom counter. Merit’s formulations are free from over 1,400 potentially harmful ingredients, making them suitable for sensitive skin-types.
Honest Beauty
Founded by Jessica Alba, Honest Beauty has always been at the forefront of the clean beauty movement, combining safe ingredients with effective formulations. The brand also emphasises ethical sourcing and eco-friendly packaging, to minimise its environmental impact. Honest Beauty continuously updates its formulations to meet evolving clean beauty standards, ensuring safer, better performing products.
Han Skincare Cosmetics
Han Skincare proves that clean beauty can be both accessible and effective. Using antioxidant-rich fruit and plant pigments, the brand creates high-quality makeup that enhances skin while keeping formulas simple and safe. The brand is also focused on sustainability, using recycled packaging and biodegradable formulas wherever possible.
OGEE
Ogee is a leader in organic beauty, crafting high-performance formulas with ethically sourced certified organic ingredients. With a focus on sustainability, the brand ensures that every product is both luxurious and environmentally responsible. Ogee’s commitment to organic certification means every formula meets the highest standards of purity and quality.
Herbivore Botanicals
Herbivore Botanicals merges natural ingredients with high-end formulations, resulting in skincare that is both visually appealing and effective. With a focus on plant-based actives, Herbivore creates products that not only look beautiful on your vanity but also deliver real results. The brand’s commitment to cruelty-free, non-toxic ingredients makes it a standout in the clean beauty space.
Well People
Well People’s aim was to create makeup that supports skin health while remaining ‘plant-powered,’ as well as free from fillers, synthetic fragrances, and harsh chemicals, making it a go-to choice for those with sensitive skin. The brand’s dermatologist-backed formulations ensure that every product is both skin-safe and effective for long-term use.
Lead image courtesy: Instagram/@haileybieber