
The 5 Most Iconic Gisele Bündchen Moments
Gisele Bündchen, among the greatest supermodels of all time, has had countless iconic moments throughout her career. She revolutionised the modelling industry and rose to recognition as a global fashion icon with her signature golden waves, effortless confidence, and trailblazing presence. Beyond the runway, her influence extends to philanthropy, environmental advocacy, and business, making her a true powerhouse on and off the runway.
Here are five standout moments that define her legacy.
The Alexander McQueen S/S98 Show
Before becoming a household name, Gisele walked for Alexander McQueen’s S/S98 show, which was known for its bold, avant-garde aesthetic. The show, called “Golden Shower,” featured models drenched in water, and Gisele’s ability to maintain poised despite the challenging conditions helped launch her into high fashion.

The Devil Wears Prada Cameo in 2006
Gisele made an unforgettable appearance as the stylish runway magazine employee, Serena, in the iconic movie. Despite being brief, her performance was noteworthy since it allowed her to appear in one of the most famous fashion movies ever made. She was at first hesitant to accept the role, only agreeing to it after being told she wouldn’t be playing a model.

The highest paid model in 2000-2016
Gisele was the highest-paid model in the world for 14 consecutive years, according to Forbes. She bolstered her by securing profitable deals with brands like Chanel, Louis Vuitton, and Pantene, as well as launching her own successful independent businesses, including footwear, clothing, jewellery, lingerie and environmentally friendly skincare.

Her final runway walk in 2015
In 2015, Gisele officially retired from runway modelling, walking her final show for Colcci at São Paulo Fashion Week in Brazil. It was an emotional moment, marking the end of her catwalk career after nearly two decades of dominating at the top of her game.

Opening the Rio Olympics in 2016
Gisele made a historic return to the runway at the 2016 Rio Olympics opening ceremony, walking solo across the stadium in a dazzling metallic gown by Brazilian designer Alexandre Herchcovitch. It was one of the most-watched fashion moments in Olympic history, blending Brazilian pride with Gisele’s global fashion influence.

Lead image courtesy of Intsagram/@2000slooks