The new global ambassador of Revlon discusses her past life as a make-up artist
There's a reason Gwen Stefani's red lipstick always looks so good. Before she was the lead singer of No Doubt, before she was the star of The Voice, and before she made L.A.M.B. happen—Stefani was a make-up artist at a mall in Anaheim, California. Look how far she's come: Revlon just announced that the singer is their newest Global Ambassador—joining Ciara, Halle Berry, and Olivia Wilde. See the video announcement below.
Stefani's first foray into the beauty world was behind a counter at The Broadway. "I was a make-up artist when I was in my early twenties at the mall, they never trained me," Stefani told WWD. "I worked behind the counter there for Borghese, which nobody bought because it was expensive, and Ultima II, which I think is actually owned by Revlon... I'd be like, 'Let me put some makeup on you, let me show you what you could look like.' I just remember making people feel so much joy and so inspired and so full of confidence, and that's what makeup can do."
Just last year, Stefani launched a collection of lipstick, blush, eyeshadows, brow products, and more with the brand Urban Decay. Not to mention her own line of successful (and adorable) perfumes under the Harajuku label. "Gwen will clearly appeal to makeup enthusiasts," Benjamin Karsch, Revlon's chief marketing officer, told WWD. "She's known far and wide for her red lips, so that's definitely part of the attractiveness as a brand ambassador for Revlon, but that's really combined with who she is as a person and also her love story."
No word yet on whether or not this deal means we'll get a drugstore-version of Stefani's classic red lipstick, though the first campaign imagery suggests something along those lines.
Via Harper's Bazaar US