Bella Hadid Replaces Gigi Hadid As The Face Of Max Mara Accessories

Max Mara is keeping it in the family

Across the weekend, Gigi Hadid‘s boyfriend Zayn Malik teased two images of his forthcoming collaboration with Versus Versace – titled Zayn X Versus, obvs – and Bella Hadid was revealed as the female face of the campaign.

Today, it has been revealed that the 20-year-old brunette has also landed another campaign, for none other than Max Mara. The brand has a track record of love for the Hadid sisters, with Gigi having been the face for accessories for autumn/winter 2016 as well as two ready-to-wear campaigns. 

Bella is the new face of the Italian brand’s accessory offering, following in the footsteps of her older sister. 

New face of @maxmara accessories ! Made possible by the most legendary team Shot by #StevenMeisel @carineroitfeld @patmcgrathreal @guidopalau @benperreira I am blessed and so grateful to work with every one of you. #WhitneyBag

A post shared by Bella Hadid (@bellahadid) on Jun 19, 2017 at 9:42am PDT

@maxmara #fw16 accessories by Steven Meisel with @carineroitfeld @patmcgrathreal @guidopalau #ad

A post shared by Gigi Hadid (@gigihadid) on Jun 21, 2016 at 10:39am PDT

To some, it may seem like working in the same would mean the pair feels a sense of competition for work, however Bella has previously reiterated there’s zero rivalry between the pair, mainly because they have such different aesthetics. “I can’t keep comparing myself to [Gigi] because we’re so different. I’m her biggest supporter and she’s my biggest supporter. We’re not competitive at all.”