Chloé Appoints Natacha Ramsay-Levi As The Brand's New Creative Director

Chloé, Natacha Ramsay-Levi, Designer
The fashion industry shake ups of 2017 have already begun

While many of us are still relishing the in final days of relaxation before resuming our annual office routines, sipping soy cappuccinos, nibbling on croissants and perusing oversized newspapers, it turns out the fashion industry is already back at work. And there are major changes afoot.

That’s right, 2017 kicks off with a bang as Chloé announces the first major creative director change less than one week in. According to Reuters, Clare Waight Keller (who has been creative director at Chloé since 2011) reportedly opted not to renew her contract, which runs to an end in March 17.

After moving to London with her family, the regular commute to Paris is believed to be motivation for the mother of three stepping down. As for Keller's replacement? Louis Vuitton’s Natacha Ramsay-Levi is set to take the helm of the iconic brand.

Starting her career making coffee at Balenciaga, Ramsay-Levi has risen through the ranks to become Nicolas Ghesquière's second-in-command at Louis Vuitton. On the aesthetic side, Ramsay-Levi has become known for her modern, hard-edge designs - a noticeable departure from Chloé’s boho-aesthetic.

The appointment is yet to be confirmed by the label’s parent company Richement, however, if this does come to pass, all eyes are going to be on the Chloé runway next Fall.

Via Harper's Bazaar AU

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Chloé, Natacha Ramsay-Levi, Designer