Maria Grazia Chiuri has been shaking things up at Dior ever since her appointment as creative director back in July of last year and her debut S/S17 collection for the French fashion house back in September. Hailed as the first female to lead the creative department for Dior since its inception in 1946, style enthusiasts can now invest in a little piece of fashion history as the first collection by Chiuri hits stores around the globe.
Reinterpreting the famed phrase J’Adore Dior, which was garnered back in the 90s the slogan has now been revived as J’Adior by Chiuri. Featuring throughout the S/S17 accessories collection you can find the J’Adior on bags to shoes and jewellery to scarves. The campaign which features twin models of the moment May and Ruth Bell, showcases the pieces in all of their Dior glory. So if there’s one thing you can be sure of this season, it’s time to embrace the logo.
Watch the campaign video below: