Everyone is going to want a pair (or three)
Update (25/10): Earlier this month we reported that Gigi Hadid was designing an exclusive shoe with Stuart Weitzman, and now the exclusive style has been revealed.
The model has designed a heeled, lace-up ankle boot that will be available in three colour ways – metallic silver, bronze and snakeskin – which will retail for between Dhs2,920-Dhs3,160.
Hadid appears in a dedicated film to promo the collaboration, created by James Franco.
“This experience has been such a thrill, from choosing the style to selecting materials to creating the signature box. I am so excited to finally share these boots and be able to wear them myself,” Gigi said in a statement. “I couldn’t have asked for a better way to further my partnership with Stuart Weitzman than to get creative, and am so happy to know the boots I designed will be helping kids through the non-profit organisation, Pencils of Promise. I am truly proud of this collaboration from all angles.”
WWD reports that Weitzman has pledged to build three schools with Pencils of Promise in Ghana, Guatemala and Laos, and the sales of the boots will be donated to the charity.
Gigi is currently the face of the footwear brand (following in the footsteps of
Gisele Bündchen and
Kate Moss) and has fronted two campaigns to date. During our interview this summer, Stuart told me, “We’d had Kate Moss, the rebel, and Gisele Bündchen, the really sensible lady who learned how to be a great business, so social media was the next route for us. And at the time (early in 2015), we took a gamble by hiring Gigi because most people couldn’t even pronounce her name. She was not yet what she is today. We hired her way before our campaign began because we wanted her lined up so no one else would get her.”
Gigi in the A/W16 campaign for Stuart Weitzman
Stuart also spoke incredibly highly of the young model, saying, “She’s a terrific lady, she really is. She’s funny, she’s athletic. The autumn/winter campaign was adapted to her. We had her kickboxing – because she does kickboxing – that’s one of her things, every week, she’s in the gym. She’s a real athlete, so you can show our product with a lot of movement.”
He also shared how their shoe collaboration came about. “You know, she has good sense and good fashion sense. She loved this one shoe and kept saying, ‘Oh could I have it in this colour? Can I have it in this design?’ And you know I realised, there’s a little creativity in this kid and so I said to her people, ‘Why don’t you talk to her about us making a special shoe for her?’ And she loved it! We made this bootie together – called Gigi loves Stuart – that’s super cool that’s going to be coming out in October. It’s very Gigi. It’s very cute, and it’s great. It happens to be a boot that she loves and you can be sure her followers are going to love it too.”
We have no doubt they will.
