Make some room in your wardrobe, H&M's latest designer collaboration has been announced as London-based label Erdem. Founded by Canadian-Turkish designer Erdem Moralioglu in 2005, the brand is known for its feminine cuts, soft colour palette and dainty florals, as seen on the likes of Kate Middleton, Kiera Knightley, Cate Blanchett and Alexa Chung.
The capsule range will offer "reinterpretations" of archived Erdem collections, as well as some custom fresh additions and a menswear collection, new territory for the London-based designer who commented on the partnership; "I am so happy to collaborate with H&M, and to explore my work on a whole new scale, including a menswear collection which I have never done before."
Another first for the H&M collaboration framework is the addition of famed Hollywood director Baz Luhrman, who has created a short film for the release. Commenting on the campaign, the Moulin Rouge director revealed; "For me, fashion is always about more than just clothing, it is a form of expression – a standalone art form."
In the newly-released teaser trailer, fans can get their first glimpse of the limited edition launch, including a standout leopard print coat, matching his and hers wallpaper prints and plenty of fashionable florals.
November 2 can't come soon enough.