Missoni Taps Gigi Hadid For New Campaign

Ok, we’re officially ready for sweater weather

Gigi Hadid gets cosy in geometric knits and furs as the face of Missoni’s new colourful autumn/winter ad campaign. The vibrant images were shot by photographer Harley Weir at the home of Missoni’s creative director Angela Missoni in the hills of Brunello, Italy.

The campaign is centred on female empowerment, which circles back to the fall 2017 show, where models marched down the runway wearing pink hats during the finale in support of the Women’s March, as a symbol of solidarity with the movement.

Images of the Monte Rosa, the Alpine range overlooking Angela Missoni’s village, served as a background for shoot, where the 21-year old American model is pictured wearing the latest collection, which is made up of an eclectic mix of colours and prints that embody the brand’s DNA.

Styled by longtime Missoni collaborator Vanessa Reid, ribbed knitted dresses, jumpers, pants and a crop top – all in Missoni’s signature geometric pattern, of course – were also modelled by Hadid, who was joined by male model Jordan Legessa.

Model Jordan Legessa stars alongside Gigi Hadid in Missoni’s autumn/winter 2017 ad campaign

Missoni

Under the artistic direction of Peter Miles, Hadid also sports white thigh-high boots, which we predict will be a total hit next season, jewellery pieces by Joseph DeMeo, and frames from the new Missoni eyewear collection.