Nike Teams Up With FKA Twigs For A Breathtaking Campaign
The artist stars in and directs the ads
Nike has tapped FKA Twigs for its newest campaign, but she did more than just appear in the ads. The music artist concepted, directed, co-created and soundtracked the entire project, titled “Do You Believe in More?” Her hand in the work is obvious, as the images reflect her unique, gritty-meets-ethereal style.
Image Via Nike
The singer, dancer, musician and director gathered 12 unconventional athletes―from krump dancer Saskia Horton to karate world champion Jay Kirton—to defy stereotypes on what it means to be athletic. “It’s about what you do in fitness gear,” Twigs (born Tahliah Debrett Barnett) said in a statement. “To me they represent ‘modern movement,’ which I define as exploring any genre of sport without boundaries,” she added.
Image Via Nike
In the ads, styled by Matthew Josephs and shot in Mexico City, the athlete models wear Nike gear with cut-outs and layers, adorned with metal bib necklaces, rustic bangles, metallic face paint and, at times, facial jewellery.
Twigs makes a stunning cameo, too. The 28-year-old is known for her eclectic, genre-bending music, but she’s also been making an imprint on the dance scene. Besides performing routines at her live shows, she’s recently hosted a dance workshop in Baltimore and released a self-directed a short film called Soundtrack 7, a 35-minute montage of dance performances.
Image Via Nike
To top off the campaign, Twigs also performs in an eccentric, choreographed dance video with the campaign stars. Watch below and be mesmerised.
Via Harper’s Bazaar US