Tom Ford Is Returning To New York Fashion Week

It’s been announced today that Tom Ford will return to the NYFW schedule this September. 

 

In February, the designer revealed that his next collection would follow a “consumer-friendly” model, whereby all pieces would be available to purchase immediately after the show, which means that while his peers will show their S/S17 collection, Ford will present autumn/winter 2016.

 

No stranger to pushing fashion’s rigid boundaries, his last catwalk show was for A/W15 and was held in Los Angeles ahead of the Oscars, and he presented his S/S16 collection as a music video starring Lady Gaga.

 

“In a world that has become increasingly immediate, the current way of showing a collection, four months before it is available to customers, is an antiquated idea and one that no longer makes sense. Our customers want a collection that is immediately available. Showing the collection as it arrives [will] allow the excitement that is created by a show or event to drive sales and satisfy our customer’s increasing desire to have their clothes as they are ready to wear them,” the designer has said of this new model. 

 

The see-now, buy-now debate is far from over yet.