Forbes magazine just released its first-ever "Top Influencers" list spotlighting those who've made major bank off of social media. The debut ranking first looks at influencers in the beauty, fitness, and home spaces, but the list will be published quarterly and will cover fashion (coming in September), travel (coming in June), food (coming in December), and more.
The combined following of the 30 social media stars featured is £250 million. According to the report created with social insight platform Captiv8 and influencer analytics firm Traackr, if they have 7 million subscribers or more on YouTube, vloggers could make up to $300,000 per post for a video partnership. Additionally, top influencers could make $187,000 per Facebook post, and $150,000 per Instagram post. Even on the "lower" end of the spectrum — those who have around 100,000 followers — influencers could make up to $5,000 per Instagram post.
That's not even counting what they make with book deals, apps, clothing lines, supplement brands, and other companies they start. Kayla Itsines, for example, made $17 million on her Sweat With Kayla app alone in 2016. Meanwhile, Michelle Phan co-founded cosmetics box Ipsy, which was valued at $500 million in 2015.
With that said, here are some of the big names Forbes called out:
1. Zoe "Zoella" Sugg (@zoella)
2. Michelle Phan (@michellephan)
3. Huda Kattan (@hudabeauty)
4. Nikkie de Jager (@nikkietutorials)
I didn't come to play, I came to slay NEW video up on my channel link in bio! I'm wearing: ___ Foundation: @lancomeofficial Teint Idol 24H Brows: @benefitcosmetics Precisely, My Brow ⁺ KaBrow! Glow: @ofracosmetics ˣ NikkieTutorials "Everglow" Eyes: @jouercosmetics Springtime in Paris Palette ⁺ @makeupaddictioncosmetics "Pink Flamingo" on the lid ⁺ @helenecosmetics "Confetti" Glitter Lashes: @lillylashes "Lush" Lashes use code NIKKIE to save money at checkout! Lips: @ctilburymakeup "Kim K W" Lipstick ___ Inspiration: @staceymariemua #nikkietutorials
5. Shannon Harris (@shaaanxo)
Hiii check out my NEW tutorial! https://youtu.be/CLb35DsXA9A I did a tutorial PLUS first impressions of the new they’re Real! double the lip lipsticks (and lip swatches! obsessed with the one im wearing in this pic) and they’re Real! duo eyeshadow blenders by @BenefitNZ! Loving this look for everyday wear! #shaaanxo #benefitnz #collab #ad
1. Kayla Itsines (@kayla_itsines)
My uncle just walked into my gym and goes "nice training shoes .... NAHTTT" hahahaha BRUTAL! ....I LOVE MY COMFORTABLE TRAINING SHOES I had the best session today! I still did my 28 minute #bbg workout... but I broke it up into 7 mins of arms, abs, legs and full body !! Next session I'll try and record an example and upload it!! www.kaylaitsines.com/app
2. Jennifer Selter (@jenselter)
3. Emily Skye (@emilyskyefit)
4. Michelle Lewin (@michelle_lewin)
5. Joe Wicks (@thebodycoach)
So happy to be back at the BCHQ in Richmond. Just done my first proper workout in 4 weeks I've got a cover shoot for a magazine in a months time so getting back into HIIT training and cooking #Leanin15 recipes Follow my snapchat - Thebodycoach to see my training and nutrition leading up to my photo shoot
Via Harper's Bazaar US