Runway To Runway: Etihad Rewards Fashionable Flyers

Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
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Etihad Airways transformed a runway at New York Fashion Week into an intimate dinner party for VIP guests from the fashion community for the launch of ‘Runway to Runway’, the airline’s new rewards program tailored to the international fashion community.
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Josie Solimene for Getty
Amina Taher, Etihad Airways Head of Corporate Communications (center), poses with designer Manish Malhotra (left) and Hamish Bowles, International Editor at Large at American Vogue (right)
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Josie Solimene for Getty
Model Maye Musk toasts the launch of ‘Runway to Runway’
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Josie Solimene for Getty
Etihad Airways Cabin Crew
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Josie Solimene for Getty
Marchesa designers Keren Craig (left) and Georgina Chapman (right)
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Josie Solimene for Getty
Moda Operandi co-founder Lauren Santo Domingo (left) poses with designer Manish Malhotra (center) and Amina Taher, Etihad Airways Head of Corporate Communications (right)
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Josie Solimene for Getty
Model Emily Ratajkowski (left) and Harley Viera-Newton (right)
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Josie Solimene for Getty
Model Amber Valletta toasts the launch of ‘Runway to Runway’
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Josie Solimene for Getty
Moda Operandi co-founder Lauren Santo Domingo (second left) poses with Martin Drew, Etihad Airways Senior Vice President – Americas (left), Amina Taher, Etihad Airways Head of Corporate Communications (second right), Patrick Pierce, Etihad Airways Vice President – Sponsorship (right), and Etihad Airways cabin crew
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Starting with a chic NYFW party...

Unveiled at New York Fashion Week this year, Etihad have launched a unique travel program to cater to the jet-setting needs of the international fashion community. 

Celebrating the launch with an invite-only dinner in New York, the party was co-hosted with Lauren Santo Domingo of online retailers Moda Operandi and saw guests including Emily Ratakowski and Marchesa designers Keren Craig and Georgina Chapman, (who have launhed their first ever store in Dubai), toast to the bespoke rewards system which will offer specialized travel benefits. Members of the Runway to Runway program are eligable to receive, amongst other advantages, preffered corporate rates, invites to exclusive fashion events, bespoke travel benefits and discounts on airfare for groups and cargo transport, especially when flying overseas for a photoshoot or Fashion Week appearance. 

Runway to Runway Launch

The scene is set at the launch of Etihad's Runway to Runway rewards program 

Commenting on the launch of the program, Patrick Pierce, Vice President of Sponsorships at Etihad noted: "Etihad airways' commitment to fashion has taken another step forward with the launch of Runway to Runway, a travel program delivering practical benefits to our friends in fashion. Last year, Etihad Airways became the first global airline to align with and support fashion professionals. Very few industries travel as much as the fashion industry does, spending tens of millions annually. Etihad Airways is an ideal brand fit for this jet-set industry that is ambitious, innovative and remarkable - all characteristics exemplified by Etihad's world-renowned service and hospitality offering."

 

The dinner also celebrated the upcoming partnership between Etihad and Moda Operandi which will invite select designers from the luxury online retailers to Abu Dhabi in the coming months to support the designer's business objectives in a key global fashion market and raise awareness of their brand within the Middle East. 

To finish off the intimate evening and commemorate the launch, Etihad Airways also gifted each dinner guest top tier Gold Status founding membership with ‘Runway to Runway’ and a complimentary Business Class return flight to Abu Dhabi. The height of accessories. 


To register, visit the Etihad Guest portal and select 'Fashion' under profile preferences

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Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Josie Solimene for Getty
Etihad Airways transformed a runway at New York Fashion Week into an intimate dinner party for VIP guests from the fashion community for the launch of ‘Runway to Runway’, the airline’s new rewards program tailored to the international fashion community.
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Josie Solimene for Getty
Amina Taher, Etihad Airways Head of Corporate Communications (center), poses with designer Manish Malhotra (left) and Hamish Bowles, International Editor at Large at American Vogue (right)
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Josie Solimene for Getty
Model Maye Musk toasts the launch of ‘Runway to Runway’
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Josie Solimene for Getty
Etihad Airways Cabin Crew
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Josie Solimene for Getty
Marchesa designers Keren Craig (left) and Georgina Chapman (right)
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Josie Solimene for Getty
Moda Operandi co-founder Lauren Santo Domingo (left) poses with designer Manish Malhotra (center) and Amina Taher, Etihad Airways Head of Corporate Communications (right)
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Josie Solimene for Getty
Model Emily Ratajkowski (left) and Harley Viera-Newton (right)
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Josie Solimene for Getty
Model Amber Valletta toasts the launch of ‘Runway to Runway’
Etihad Airways, Fashion Week, #Fashion, Flying, NYFW, PFW, MFW, LFW
Josie Solimene for Getty
Moda Operandi co-founder Lauren Santo Domingo (second left) poses with Martin Drew, Etihad Airways Senior Vice President – Americas (left), Amina Taher, Etihad Airways Head of Corporate Communications (second right), Patrick Pierce, Etihad Airways Vice President – Sponsorship (right), and Etihad Airways cabin crew