Introducing The Trove: Meet the Qatar Boutique Going Global
Doha’s upscale multibrand The Trove has launched its online store
It’s been a busy year for The Trove. Since opening its doors at Mall of Qatar, the boutique has cultivated a loyal legion of clients in Doha. Now, with international demand for its collections, the next chapter sees the multibrand launch online.
Its beautifully curated selection of ready-to-wear and couture features an array of regional and international brands including TIIYA, Hürem, Cilvana Designs, Mary Frances, Bangkok Bootery, and its own eponymous brand, The Trove. A bespoke service is also available for custom couture and bridalwear.
“In under a year of opening our flagship boutique at Mall of Qatar, we are thrilled to announce the launch of our online store to reach international clients who have expressed interest in our collections and our bespoke services,” boutique manager Iman Sabbah tells Harper’s Bazaar Qatar. “Whether it’s our in-house brand or the portfolio of designers that we work with, our focus at The Trove is on quality, craftsmanship, and affordable luxury ― from beautiful cocktail dresses and elegant abayas to beaded gloves and crystal clutches. As its name suggests, we really are a trove of unique and special pieces.”
The Trove’s commitment to craftsmanship plays out in the decadent interiors of its physical boutique, complete with lavish Renaissance-inspired wall coverings, floor-to ceiling mirrors, elegant wooden flooring, and an iconic cascading petal chandelier.
“Our clients love perusing our collections in the elegant surroundings of our boutique,” says Iman. “It’s more than just shopping; it’s an experience. We hope, through bringing our collections to the online store, to capture a sense of that and share it with audiences across the world.”
For more information, please visit thetrove.online
All looks: The Trove. Creative Direction and Styling : @thetrove.qa. Photographer : @rafidallo. Model : @rubyjane.h_ Makeup : @lydiahybenik_makeup Hair : @stasss_holosko