What Is The Toasty Make-Up Trend?
There’s a new beauty trend on the horizon, and it’s as warm as your morning latte…
It starts off with a dewy, hydrated base, one that requires a luminous foundation, not too heavy, but with enough coverage, layered beneath a cream bronzer across the temple, cheekbones, and jawline. A wash of copper across the eyelids, with gently smudged eyeliner, topped off with a brush of mascara, maybe add a bit of shimmer to the inner corners of the eyes. A terracotta blush and a champagne-coloured highlighter brings warmth to the cheeks, and the look is completed with a glossy apricot finish on the lips.
What you achieve, with these simple steps, is Toasty Make-up.
Think of the term “toasty” not as a shade, but as a feeling. It’s the warmth of terracotta dusted across your cheeks, the creamy bronzer sculpting cheekbones, and the golden apricot gloss pressed onto lips. It’s less about obvious contour and more about melting tones that echo natural sun exposure. The effect? A complexion that looks radiant, healthy, and softly sculpted without harsh lines.
Unlike its predecessor, the overly matte, heavy bronzer and contour lines of recent years, toasty makeup feels fresh and modern, but most of all it appears as a natural part of the skin, not as an addition. The skin is luminous, the tones are layered, and the palette stays within a narrow, sun-warmed spectrum: caramel, amber, sienna, and burnished gold – all the colours that remind you of autumn.
Beauty always mirrors culture, and in 2025, we’re craving comfort, glow, and subtle luxury. Pantone’s “mocha mousse” colour of the year plays perfectly into this spectrum, making sandy and bronzed hues more relevant than ever. Moreover, the recent ‘blush blindness’ phenomena also plays a huge role into this trend, specifically its the reason why the terracotta blush is such a core part of this look.
Celebrities like Hailey Bieber and Lori Harvey are already championing the look, often opting for soft monochrome in beige tailoring paired with warm, glowing makeup. On social media, the tag #ToastyMakeup has been gaining momentum, with beauty creators blending copper lids and cinnamon lips to millions of views.
Toasty makeup is not about chasing a summer tan or reinventing glamour. It’s about refinement. It’s about skin that looks lit from within, lips that glow with understated warmth, and eyes that smoulder without drama. In an era where beauty leans either hyper-minimal or extravagantly maximal, this trend finds the balance: rich, warm, elegant, and wearable for any occasion.
Lead Image Courtesy of Instagram /@dualipa