Diana Kuzmenko: Redefining Luxury from Dubai’s Global Hub
Diana at 5th Dimension helps her customers with styling events, like: “What do I wear to Paris Fashion Week?”
We are in an era when luxury is increasingly being combined with art and technology. Among the top influencers spearheading this unique blend is one Diana Kuzmenko based in Dubai. As a CEO and founder of a company called 5th Dimension International Concierge Service, she is spearheading amongst luxury concierge professionals providing clients with such services as event styling, trend forecasting, image consulting and more.
Kuzmenko’s journey began far from Dubai, as a matter of fact. She’s a multifaceted individual, holding degrees in Law from Moscow State University (MSU) and Oil & Gas Production from Gubkin State University, an unorthodox combination which informed her strategic and ambitious mind. This solid academic foundation is complemented by her foray into the high-end world, as she pursued further studies at the Sotheby’s Institute of Art in London and delved further into contemporary art by studying the collection at the Museum of Modern Art in New York City.
The heartbeat of her entrepreneurial ventures lies in 5th Dimension, a boutique firm she founded to help deliver bespoke experiences for a VIP, high-end clientele. Diana is a master of delivering a luxury fashion concierge service, whereby she offers access to highly elusive luxury products, which are normally out of public view. She procures one-of-a-kind rare items and arranges advance bookings of upcoming fashion show collections, so customers remain at the forefront of global fashion trends, and can boast on social media about their exclusive privilege.
The 5th Dimension treatment is far more than mere access. She also offers unparalleled customer service with 24/7 access and, for VIP clients, Diana offers same-day delivery. Her boutique business offers a full array of personalised styling services, including personal and family styling, in which she outfits an entire family at once, so that they are coordinated with a client’s lifestyle, body type and style sensibilities. She would never want anyone to wear anything that they don’t feel comfortable in.
Diana at 5th Dimension helps her customers with styling events, like: “What do I wear to Paris Fashion Week?” Increasingly, fashion shows aren’t all about the catwalk anymore, as those in the front row must look great too, not to mention those who grace the curb for street style pictures.
An experienced model and influencer herself, Diana is sensitive to the latest trends and makes it possible for her clients to get photographed at internationally known fashion weeks and therefore become trendsetters in turn. She also helps with styling overall by creating out-of-this-world looks for clients as they prepare themselves for special occasions, whether for red carpet events or visiting galas, weddings and other milestone events. Diana helps her clients with professional style reviews, wherein she analyses a person’s current style and offers tailored guidance for a wardrobe redo.
This can involve anything from adding a head-turning colour that will suit a client’s skin tone, or even adding elements such as dramatic belts and earrings and other types of jewellery to amplify a look. As regards styling, photography is an organic element to capturing a client’s look. As a social media consultant, Diana is also an image consultant, giving style and fashion trend advice to clients. The goal is to create a strong professional appearance for the client to project through social media.
She also assists clients in trend forecasting, giving tips on how to incorporate the latest trends into what one wears, and how to update one’s closet so that one does not look dated or “last season.”
Apart from luxury service, Diana is also a contemporary art gallerist. She marries business acumen with a love of art, creativity and high fashion in her Dubai gallery. The gallery has become a destination where new artists and new digital art challenge what art can be. “Art is an experience, not an object,” she says.
Her exhibitions often feature artwork that exists only on the blockchain, challenging the art of art itself. She is also part of the jet set who appear at international fashion weeks in towns like Paris, Milan and Dubai. She is a fashionista of designer brands like Dior, Valentino, Fendi, Miu Miu, Alexander McQueen, Gucci and Zimmermann, which she has dressed in Paris for Paris Fashion Week, photographed by Getty Images photographer Kirstin Sinclair, and viewing Zimmermann’s Fall 2025 show at Paris Fashion Week in March 2025, photographed by Getty Images photographer Valentina Frugiuele.
Her passion for the luxury industry stems from her love of design and art. “Luxury is not a language in business, it’s an art, and a lifestyle,” she said.
What truly sets Diana Kuzmenko apart is that she has a whole-life approach to both business and life. Apart from the luxury and art world of high-octane, she has a private spiritual practice in which she studies and performs Reiki and meditation, which is central to her own wellness. In fact, Diana meditates before she makes an important decision in her life. She is convinced that inner strength is one of the factors that contribute to her success. “True power is generated from the balance between what we are on the outside and what we construct on the inside,” she said.
Diana Kuzmenko is a force to be reckoned with. Whether meticulously crafting one-of-a-kind experiences for her high-net-worth clients or charting the course of art in the contemporary era, she continually rewrites the very definition of luxury and creative enterprise on the international stage.
Visit the Fifth Dimension website 5thd.ae.
Images Supplied
ITP Media Group newsroom and editorial staff were not involved in the creation of this content