Here’s Why We Love eyewa’s Collaboration with ‘Calligraffiti’ Artist eL Seed

When your glasses say more than you ever could

Some collaborations are stylish, some are clever, and then there are those that feel like they represent something larger. That’s the sense you get when looking at eyewa’s new partnership with eL Seed, the artist who has made Arabic calligraphy sing across walls from Paris to Cairo. This October, he shifts his focus away from concrete and onto faces, in a collection of sunglasses and eyeglasses that carry more than just design, which will be showcased at Riyadh Fashion Week.

The 14 styles are a chic addition to any wardrobe, of course, but what sets them apart is the message behind them. eL Seed was moved by Helen Keller’s reminder that “the only thing worse than being blind is having sight but no vision”. From there, he asked what it means to look at the world with purpose. Each frame answers with a word—hope, imagination, determination, clarity—engraved in his calligraffiti style. Slip them on and you’re not just accessorising, you’re declaring a perspective.

It’s the first time eL Seed has ventured into eyewear, and yet it feels natural. His art has always been about connection, about breaking through barriers with beauty and meaning. Now, instead of standing before one of his murals, his collaboration with eyewa lets you carry a piece of his message with you, turning everyday style into something deeper.

And for those who want more than the everyday, there’s the limited-edition sculptural piece (just 100 exist) designed to be displayed like a modern relic.

This isn’t eyewear as usual. It’s art you can wear, vision you can live by, and a reminder that sometimes the smallest accessory carries the biggest meaning.

The eyewa x eL Seed range is now available for preorder online. For collectors and eL Seed enthusiasts, this is a rare opportunity to get it three days before its wider launch on October 16, online and in eyewa stores across the GCC.

Images Supplied