NUXE Announce Sara Murad As Its First Middle Eastern Ambassador

It’s a big coup for the Saudi star

Cult French beauty brand NUXE is much-loved among the Bazaar editors. From its formulations to its scents and pretty killer range of products, there’s not much missing from its offer. Now, they’ve just announced Saudi Arabian TV presenter Sara Murad as its first ever Middle Eastern ambassador. 

As part of her role, Sara will share her skincare tips through a dedicated six-part mini-series, allowing viewers a front-row seat to her daily beauty routine. 

“NUXE is all about natural beauty and empowering women. When I first met Sara, it was evident that she was the perfect person to represent the region in communicating the message of [the brand],” Beatrice Delahie, the general manager of NUXE Middle East said in a statement. Sara added, “The collaboration with NUXE is very special to me because of my connection with the founder Aliza Jabès, who is an inspirational woman with incredible passion and drive. Aliza is someone I truly admire because of her dedicated to making sure that women look and feel their very best.” 

The announcement follows the weekend’s news that Nura Afia has been named as CoverGirl’s first hijab-wearing ambassador.