Retro Beauty Fans Will Love This Makeup Museum’s New Digital Initiative

BY Aisha Rauf / Apr 13 2020 / 08:45 AM

The New York Makeup Museum has created an 'interactive exhibition' to connect beauty fans of all ages

Retro Beauty Fans Will Love This Makeup Museum’s New Digital Initiative

Exciting times for beauty addicts, even if you’re stuck in lockdown: a museum full of makeup artifacts, dating all the way back to the 1950’s, was due to open on May 1 in New York. Unfortunately, due to the novel coronavirus pandemic, the launch has been postponed to an unannounced later date – but that doesn’t mean you can’t catch a glimpse of what’s inside and tour an exhibition.

The museum has launched an interactive exhibition, giving beauty fans the option to connect with seniors and reminisce beauty trends of the past. ‘Generations of Beauty’ is “a virtual intergenerational beauty campaign to encourage people to connect with loved ones around make up history.”

It was designed amid the lockdown where many elders may be suffering from isolation and lack of social interaction. The idea behind the campaign is to encourage conversations between the younger generations and their elders surrounding fond beauty memories.

The museum will also feature key players from the 1950’s who completely revolutionised the cosmetic industry including Max Factor, Elizabeth Arden and Estee Lauder, and is kicking off with a launch exhibition title 'Pink Jungle: 1950’s Make Up in America', highlighting the introduction of glamour into everyday American society.

"There were all these amazing inventions, like automatic mascara and long wearing lipsticks. There’s nostalgia for the cat eye, and other looks of the time,” the museum’s co-founder, Doreen Bloch, said.

Beauty fans can support the museum and contribute to the ‘Generations of Beauty’ by visiting makeupmuseum.com


Lead image courtesy of Instagram/makeupmuseumofficial

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