EXCLUSIVE: Bazaar In Conversation With Piaget At Art Dubai

BY Rebecca Anne Proctor / Mar 29 2018 / 12:26 PM

On the occasion of Art Dubai's 12th edition, the CEO of Piaget, Chabi Nouri, speaks with editor-in-chief of Harper's Bazaar Art, Rebecca Anne Proctor, on the jewellery brand's patronage of the fair and the new Sunlight Journey Collection

EXCLUSIVE: Bazaar In Conversation With Piaget At Art Dubai
Courtesy of Piaget
Piaget at Art Dubai

For the third consecutive year, Swiss luxury watch and jewellery brand Piaget participated at Art Dubai with a special display of its Sunlight Journey collection. Drawing inspiration from the enchanting beauty of Italy's Amalfi Coast, with its azure blue seas and mesmerising vistas, the collection was revealed in a booth covered in lush greenery. Punctuated by elegant furnishings and charming swings, the stunning setting echoed Piaget's 'art of living' aesthetic.

In addition, Piaget continued its partnership with The Cultural Office of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum, a collaboration that began at Art Dubai 2017. The competition challenging UAE-based artists and designers to deliver an art installation based on the theme ‘Sunny Side of Life’ that would be displayed at the Piaget Lounge during Art Dubai 2018.

“Art Dubai is one of the most established art fairs in the world and Piaget is proud to be a part of it and support local talents," said Chabi Nouri. "At the Maison Piaget, we aim to imagine daring creations using our history and heritage, which highlight our unique DNA. We share this passion for creativity, innovation and art-de-vivre with Art Dubai, making it the ultimate platform for us to showcase our savoir faire throughout the ‘Sunlight Journey’ collection.”

Emirati artist and interior designer, Jawaher Al Khayyal’s interactive installation ‘Summer Muse’ was selected as the winning project. Inspired by the 'Life is a Party' cuff from the High Jewellery collection, Summer Muse envisioned the charismatic personality of an elegant woman. Donning a beautiful gown and embellished in jewels at a poolside party on a summer evening, Jawaher's inspiration evoked the ideal embodiment of the Piaget woman.

Art Dubai was held from 21 to 24 March at the Madinat Jumeirah. piaget.com