Adding a new Los Angeles branch to its existing New York and London outposts, the UK-based fair will inaugurate its latest venture by early 2019, while the New York and London fairs maintain their respective May and October schedules. The move comes two years after Hollywood entertainment firm Endeavor purchased major stake in Frieze.
Selected for its array of museums, galleries and art schools, Frieze fairs director Victoria Siddall shared that Frieze LA will “add an exciting new dimension to this thriving cultural scene, enhanced by our partnership with Endeavor who have deep roots in LA. As in London and New York, Frieze LA will be at the heart of a dynamic week that offers an opportunity to engage with and appreciate the city and everything it has to offer.”
While previous art fair openings have proven unsuccessful – Paris Photo and FIAC both cancelled their LA presence in 2016 – Frieze LA will join established fairs such as downtown’s LA Art Show and Santa Monica’s Art Los Angeles. In a structure designed specifically for Frieze by Kulapat Yantrasast of wHY architects located at Paramount Pictures Studios in Hollywood, Bettina Korek, arts advocate, writer and ForYourArt founder, will serve as executive director with curator Ali Subotnick at the helm of site-specific artist and film projects at the new fair.
Smaller than the 190 participants of the New York iteration and the 160 who come to Frieze London and Masters, the LA fair is slated to host 60 international exhibitors. Further details will be released at a later date.