Make-Up Artist Riham Khalifa Reveals The Top Wedding Makeup Trends For 2025

Makeup artist Riham Khalifa reveals why 2025 bridal beauty is all about soft glamour, glowing skin, and timeless elegance—enhancing, not transforming, the bride

If you’re tying the knot this summer, you’re no doubt down to planning the finer details—the dress, venue, flowers are all booked. But your make-up look? Perhaps still TBC. If you’re in need of a fairy godmother for inspiration, then Riham Khalifa can help. “As a makeup artist who’s been part of hundreds of unforgettable weddings, I’ve learned one thing— a bride should look like herself only more magical,” she explains. For 2025, Riham believes the overarching theme centres on timeless beauty, but there are subtle details to note. “It’s about healthy, glowing skin and soft sophistication, without altering the bride’s features. That’s not as easy as it sounds—it takes experience, precision, and an eye for balance.”

We asked Riham to share her thoughts on this season’s top make-up trends for 2025

The most popular colour palette for bridal make-up this year?

“This year’s bridal beauty is all about warm, soft, skin-enhancing tones that seamlessly blend into the bride’s natural features and photograph beautifully. Think nude lips with peachy or rosy undertones, cream blush that mimics a real flush, smoky browns and taupes on the eyes with a touch of bronzy shimmer, and subtle, skin-toned highlighters for that effortless ‘lit-from-within’ glow. These shades are designed to enhance rather than mask, allowing the bride’s true beauty to shine through with elegance and ease.”

The most in-demand bridal look in 2025?

“Today’s bride desires to feel confident, feminine, and truly authentic—and the most requested look I’m proud to specialize in reflects exactly that: royal, timeless, and glowy. This signature style is all about flawless, healthy-looking skin, soft sculpting without harsh lines, light-reflective eyes paired with fluttery lashes, and a radiant finish that lasts all day. It’s not your typical glam; it’s elevated, elegant, and designed to be unforgettable both in person and in every captured moment.”

What feels outdated this year?

“For 2025, brides are moving away from beauty trends that don’t stand the test of time. Flat, overly matte skin is being replaced with fresh, luminous finishes. Harsh contouring that reshapes the face is out, making way for soft sculpting that enhances natural features. Graphic eyeliner has been swapped for gentle, smoky definition, and heavy lipliner paired with light lipstick is giving way to more harmonious, natural lip looks. The focus is clear—intentional beauty that feels modern now and remains timeless for years to come.”

What’s the most important thing when choosing a bridal look?

“Your bridal makeup should be a true reflection of you—your personality, your style, and the essence of your big day. Choose a look that complements your features, your dress, and most importantly, how you want to feel. Always communicate any skincare or makeup allergies with your artist ahead of time, and try to keep the room calm and uncluttered—too many people can create unnecessary stress. And remember, great makeup begins with great skin, so prioritize skincare in the weeks leading up to your wedding for a smooth, radiant base. A healthy glow and a peaceful mind are the foundations of truly beautiful bridal makeup.”

What does a make-up artist need from her bride to work comfortably?

“Creating true bridal magic starts with a strong partnership between the bride and her makeup artist. Clear communication is key—sharing your vision, preferences, and any concerns helps set the foundation. A calm, quiet space allows your artist to stay focused and fully creative, while trust gives them the freedom to enhance your natural beauty without distraction. When these elements come together, that’s when timeless, unforgettable bridal looks are born.”

Are there any beauty mistakes to avoid?

“There are a few common mistakes brides make with their makeup, but they’re easy to avoid with a little preparation. Too many kisses from well-meaning guests can disrupt your flawless finish, so don’t be shy about kindly asking for minimal contact. Avoid applying your own skincare before the session—your makeup artist will professionally prep your skin for the best results. If emotions run high, resist the urge to wipe tears; instead, gently blot to keep your makeup intact. And most importantly, don’t skip skin prep in the weeks leading up to your big day—exfoliate, hydrate, and nourish for a healthy, glowing base. Above all, remember to relax. A happy, calm bride is always the most radiant.”

“Bridal makeup in 2025 is about confidence and elegance. My approach has always been the same— timeless beauty, glowing skin, and enhancing never hiding who the bride truly is. When you walk into your wedding feeling like royalty, without losing your essence, that’s when you know it’s done right.”

Imagery supplied