Oman’s Most Iconic Perfume House Amouage Launches An Arabic Website
From Muscat to the world, the brand nods to its roots with its digital expansion
Born in Oman and sold across nearly 100 countries, it’s safe to say Amouage has earned its place on the global fragrance landscape. But while its reach is international, the luxury fragrance house has always belonged, first and foremost, to the Arabian Gulf.
Now, with the launch of a dedicated Arabic website and Instagram account, Amouage is coming even closer to it’s home region, through the language, the visuals, and even a newly revealed Arabic logo.
The new Arabic-language website offers the full Amouage universe, tailored specifically to the expectations of the region’s unmistakably fragrance-forward clientele. Providing a journey that goes from discovery to delivery, the newly launched digital spaces continue to tie the region’s love of scents.
Founded in the Sultanate of Oman in 1983, Amouage was originally conceived as ‘The Gift of Kings’. Over the decades, the brand has redefined Arabian perfumery through bold creativity and refined craftsmanship, developing a loyal international following while remaining grounded in the rich traditions of its birthplace.
Today, Amouage fragrances are available in nearly 100 countries, with 16 standalone boutiques in cities including Muscat, Dubai, New York, Shanghai and Kuala Lumpur. Despite this global status, the launch of these new Arabic platforms reminds us of where the brand’s story began.
Lead Image Courtesy of Instagram/@amouagearabia