Backstage At LFW A/W17 With KeraStraight

See the hairstyles that rocked the runway from Judy Wu to Charli Cohen

The Painting Rooms at the Royal Society of Arts was the epicentre for the award winning hair brand KeraStraight’s debut at London Fashion Week. Bringing their keratin protein and intense boost treatments backstage, Founder and Managing Director Jez Barnett partnered with their global ambassador Trevor Sorbie, to provide two hair teams to the five designers who showed within the historical space. Set to enhance each of the designer’s visions, the teams developed some avant-garde styles using a mixture of the KeraStraight products.