Backstage At LFW A/W17 With KeraStraight

BY Alexandra Venison / Feb 22 2017 / 18:46 PM

See the hairstyles that rocked the runway from Judy Wu to Charli Cohen

Backstage At LFW A/W17 With KeraStraight
Backstage At LFW A/W17 With KeraStraight
KeraStraight worked with designers Judy Wu, Minki Cheng, Ekaterina, Steven Tai and Charli Cohen
Backstage At LFW A/W17 With KeraStraight
Working with each of the designers the team created all the different looks around in two weeks
Backstage At LFW A/W17 With KeraStraight
Using a whole range of KeraStraight products the teams created a whole host of individual textures and unique finishes
Backstage At LFW A/W17 With KeraStraight
The head stylist from the Trevor Sorbie Art Team met each designer to discuss their references and aspirations
Backstage At LFW A/W17 With KeraStraight
Two to four looks were created for each show, tried and tested and then agreed upon for the final concept
Backstage At LFW A/W17 With KeraStraight
Briefing their teams the head stylists then briefed their team who had a two-hour turn around on approximately ten models per show
Backstage At LFW A/W17 With KeraStraight
By mixing a range of the KeraStraight products new and interesting looks brought character to the models and their looks

The Painting Rooms at the Royal Society of Arts was the epicentre for the award winning hair brand KeraStraight’s debut at London Fashion Week. Bringing their keratin protein and intense boost treatments backstage, Founder and Managing Director Jez Barnett partnered with their global ambassador Trevor Sorbie, to provide two hair teams to the five designers who showed within the historical space. Set to enhance each of the designer’s visions, the teams developed some avant-garde styles using a mixture of the KeraStraight products