Louis Vuitton To Launch New Fragrance Collection

Why Louis Vuitton’s new perfume makes perfect scents

Straight off the back of its Cruise 2016/17 show in Rio de Janeiro, Louis Vuitton has announced that this September will see the launch of its first perfume in decades.

Having debuted its very first scent, Heures d’Absence, back 1927, with just two others between then and now, the maison has now officially set up its perfume atelier in Grasse, headed up by Jacques Cavallier Belletrud, a third-generation Grasse-born perfumer, and nose behind L’Eau d’Issey, Lâncome’s Poême and Stella by Stella McCartney.

The launch, a collection of fragrances that will focus on floral notes as well as a new note from Louis Vuitton’s leather, is set to shake up both the olfactory industry and the dressing tables of perfume aficionados. However, with the smell of the actual scents still secretly under wraps, you’ll have to wait until they land in Louis Vuitton stores in September to get your fragrance fix.