Adwoa Aboah Is The New Face Of Marc Jacobs Beauty

We’re so here for this

He gave the model and activist her first runway show in New York so it seems fitting that Marc Jacobs would tap British-Ghanaian beauty Adwoa Aboah as the newest face of his Spring 2018 beauty collection. 

A behind-the-scenes look on set from the new #MarcJacobsBeauty campaign featuring @adwoaaboah with makeup by the legendary @diane.kendal. Diane used two coats of #VelvetNoir Major Volume Mascara for added drama to finish the look.

A post shared by Marc Jacobs Beauty (@marcbeauty) on Nov 4, 2017 at 9:02am PDT

The founder of Gurls Talk, an empowerment platform for young women, joins fellow ambassadors Kaia Gerber, Winona Ryder and Edie Campbell and will star in the make-up brand’s new campaigns, launching later this year and was seen in snaps from their Instagram account wearing the latest addition to Marc Jacobs Beauty’s product range, a liquid lip crayon named Le Marc which will drop in stores and online this December. 

Sneak Peek! A behind-the-scenes look at the new campaign featuring @adwoaaboah with makeup by the legendary @diane.kendal. Diane used #LeMarc Liquid Lip Crayon in How Rouge, the newest #MarcJacobsBeauty product debuting in December.⠀ ⠀ The first-ever liquid lipstick in a crayon delivers powerful one-swipe color that lasts, while the crayon creates control and precision to fill and shape lips effortlessly. The innovative “ghost pearl” subtly shimmers to add dimensions to lips for a never-before-seen finish with 16-hour wear.

A post shared by Marc Jacobs Beauty (@marcbeauty) on Nov 3, 2017 at 3:30pm PDT

Described as the “first-ever liquid lipstick in a crayon” the product delivers a high pigment payoff while the innovative “ghost pearl” pigment subtly shimmers to add dimensions to lips for a “never-before-seen finish with 16-hour wear.” 

We’re sold.