Huda Kattan Is No Longer CEO Of Huda Beauty. Here’s Why…
In a recent YouTube video, she explained exactly why she’s stepping down and what will happen next with the company…
Huda Kattan started her career when she lost her job during the recession back in 2008. With a passion for beauty and makeup, she started a blog which led to the launch of her infamous lashes that took the beauty industry by storm.
With that, Huda Beauty was born — a dream come true for Huda, yet being CEO was never a role she wanted to play in the business. The beauty moguel did so in order to grow the company and make it the success it is today.
Therefore, after seven years of hard work and a huge product line, she’s made the decision to step down as CEO. She discusses the journey that’s brought her to this pivotal moment in her latest YouTube video, along with her decision to focus her energies on other aspects of the business.
“I wanted to create product in the perspective of the consumer. I would do it for free and be so fulfilled.” she says. But, as CEO, Huda had to focus her energy on running business operations, finances and logistics which was not her cup of tea but necessary.
“Fast forward to 2018, I knew at that point, that the company was in a much better place.” Huda said. She was ready to pass the baton onto someone she could trust to run the company. “I met this woman through a mutual friend and we immediately hit it off, I just liked her. I felt like she could be a friend, I could trust her, she was really smart, really intelligent and she was really nice,” she explains, introducing Nathalie Kristo, the company’s new leader.
Nathalie launched Huda Beauty’s US office and then stepped into her role as the new CEO. But… what exactly is Huda’s role now within her company?
While she is the founder and chairwoman of Huda Beauty, she can now focus more on what she loves: creating products and content she’s passionate about and excited to share with the world.
At the end of the video, Huda explains, “I just want to give you guys the best product, the best content, the best knowledge always. The sky is the limit and we are going to do some amazing things together.”
Lead image courtesy of Instagram/@huda