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Home » Elie Saab Celebrates Launch Of New Fragrance In Beirut With A Star-Studded Event
Elie Saab Celebrates Launch Of New Fragrance In Beirut With A Star-Studded Event
Elie Saab Celebrates Launch Of New Fragrance In Beirut With A Star-Studded Event
Posted inBeauty Featured News

Elie Saab Celebrates Launch Of New Fragrance In Beirut With A Star-Studded Event

by Milli MidwoodApril 11, 2019September 12, 2021
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Elissa, Diala Makki and Lana El Sahely were all in attendance

Last night, BAZAAR partied at Beiruit’s Sursock district to celebrate the launch of Elie Saab’s new fragrance (which has already sold out in Dubai) Le Parfum Royal – and we were not in bad company.

Held at Musee Sursock, a modern art and contemporary art museum in Beirut, Lebanon, and a favourite place of Mr Saab where the designer finds a lot of inspiration, we were welcomed onto the stunning property with a cocktail reception before tucking into a sumptuous spread of traditional Middle Eastern food.

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Magical Beirut nights | With the Sursock Museum as a backdrop, friends of brand join us to celebrate the launch of ELIE SAAB Le Parfum Royal #ELIESAABLeParfum #LeParfumRoyal

A post shared by ELIE SAAB (@eliesaabworld) on Apr 10, 2019 at 1:49pm PDT

Lebanese superstar and friend of Elie Saab, Elissa, was at the cocktail reception and dinner party.

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A post shared by The Official Elissaians World (@elissaians) on Apr 10, 2019 at 12:19pm PDT

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Launching of #LEPARFUMROYAL @eliesaabworld #MuseeSursock

A post shared by Elissa (@elissazkh) on Apr 10, 2019 at 11:09am PDT

As were former BAZAAR Junior cover star Lana El Sahely and Anum Bashir of Desert Mannequin, who took to the gardens of Sursock House before the party to pay tribute Le Parfum Royal through an exclusive photoshoot.

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Incredible experience this morning with @eliesaabworld as we shot a campaign for Le Parfum Royal. I grew up riding horses during my childhood/teenage years in Africa, it felt just amazing to reconnect with these memories. More soon!!! — #horsebackriding #horse #horses #fashion #style #fragrance #perfume #photoshoot #igers #eliesaab #love

A post shared by Lana El Sahely لانا الساحلي (@lanaelsahely) on Apr 10, 2019 at 9:39am PDT

TV presenter and all-round style icon Diala Makki was also in attendance. The Arab beauty shared several pictures on her Instagram from the trip, showcasing her Elie Saab outfits alongside the new perfume.

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What a magical night

A post shared by Diala (@dialamakki) on Apr 10, 2019 at 1:23pm PDT

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In my element … in the magical world of @eliesaabworld #leparfumroyal #eliesaabparfum taken by @patricksawaya

A post shared by Diala (@dialamakki) on Apr 10, 2019 at 6:44am PDT

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How can I say no ! #eliesaabparfum #leparfumroyal @eliesaabworld

A post shared by Diala (@dialamakki) on Apr 9, 2019 at 10:23am PDT

Beirut-based Darine Chahine stunned in a black Elie Saab gown at the event.

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@eliesaabworld #night #leparfumroyal

A post shared by DARINE CHAHINE (@darinechaheen) on Apr 10, 2019 at 10:46am PDT

Not even BAZAAR could resist a picture on Musee Sursock’s Cinderella-esque staircase…

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Last night celebrating the launch of #LeParfumRoyal with @eliesaabworld in Beirut More from the dreamy evening on HarpersBazaarArabia.com #ElieSaab #Beirut #Lebanon #MuseeSursock #ElieSaabParfum

A post shared by Milli Midwood ميلي ميدوود (@millimidwood) on Apr 11, 2019 at 12:45am PDT

Maïa Lernout, the perfumer and creator of Le Parfum Royal also touched down in Beirut for the soiree, where she sat down with BAZAAR for an exclusive chat about newly-launched fragrance. You’ll have to pick up the May issue of Harper’s BAZAAR Arabia to see what was said.

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What an amazing afternoon. Today is the launch of my new perfume Elie Saab Le Parfum Royal. The light is beautiful and I am in love with this city Beirut and its people so welcoming. The workshop was in the enchanting Sursok garden. So many people to thank for that day ! Grateful @patricksawaya #leparfumroyal #eliesaabworld #newlaunch #maialernout #shiseidofrance

A post shared by Maïa Lernout (@maialernoutperfumer) on Apr 10, 2019 at 8:50am PDT


Press play to watch Elie Saab speak exclusively to BAZAAR in Beirut 

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Tags: Beirut, Elie Saab, Elie Saab Perfume, Elissa, La Parfum Royal, Lebanon

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