Everything We Know About Kylie Jenner’s Exclusive Valentines’s Day Collection

by Harper's BAZAAR ArabiaJanuary 27, 2019September 14, 2021

The beauty mogul’s romantic V-day collection drops 1 February

Another holiday, another Kardashian beauty drop to look forward to! According to her Insta, Kylie Jenner is about to drop her Valentine’s Day collection — and the packaging alone has us in our feelings. Launching on 1 February, we know for sure that the ultra-romantic, pink-saturated holiday exclusive will include at least one sparkly shadow palette (with shades like ‘Love Bug’ and ‘Princess’), brand new lip kits, and two other palettes (perhaps blush or highlighter?!) called ‘The Love Set’, ‘The Forever Set’, and ‘The Soulmate Set’. Just know, this V-Day you’ve got options.

When is the collection released?

You can shop the Valentine’s collection at kyliecosmetics.com next week on 1 February, just in time to perfect your glam for the occasion. You’re bound to fall in love with the collection, the only remaining question is: what Kardashian-approved V-Day look will you opt for this year?

View this post on Instagram

the VALENTINE COLLECTION launches February 1st at 3pm pst only on KylieCosmetics.com

A post shared by Kylie (@kyliejenner) on Jan 24, 2019 at 12:16pm PST

View this post on Instagram

can’t wait to reveal the VALENTINE COLLECTION tomorrow! it launches Feb. 1st

A post shared by Kylie (@kyliejenner) on Jan 23, 2019 at 3:16pm PST

This isn’t Kylie’s first V-Day drop: for the last two years, Jenner has released limited edition beauty bundles. Last year she restocked lip kit favourites “Sugar” and “Spice”, as well sold exclusive lip varnishes from her personal collection.

View this post on Instagram

a little bit in love with the Valentine Palette.. launching 2.1.19 @kyliecosmetics

A post shared by Kylie (@kyliejenner) on Jan 24, 2019 at 12:30pm PST

In 2017, however, she designed a super romantic Valentine’s collection full of never-before-seen products like brand new lip kits, product minis, and eyeshadow palettes. For a hint at what might be to come, here’s everything that was included in her last V-Day collection:

Two New Lip Kits

That’s right: Not one, but two new lip kits are coming your way in honour of Valentine’s Day. The first is Valentine, a pretty, bright fuchsia, and the second is Head Over Heels, a gorgeous deep burgundy with gold sparkles. Both have ~sparkly red drips~ on the box, and the lip liners have an adorable heart pattern on their caps. They’re also designed to be super fancy versions of those Valentines you used to give out in elementary school and have the requisite To/From on the back.

A Set of Minis

If you don’t want to commit to just one new colour, this set of minis lets you get a little bit of everything. Featuring classic shades like Maliboo, Posie K, and Mary Jo K, the kit also includes a couple newbies: Apricot, a peachy nude, High Maintenance, a dusty pink, and Head Over Heels, the same deep burgundy with gold as the lip kit above.

Kylie’s Diary (Including Her First Ever Blushes)

Quite possibly the most exciting reveal of the day was Kylie’s Diary, a massive eyeshadow and blush palette — a.k.a., Kylie Cosmetics is releasing blushes for the first time ever! The palette includes nine eyeshadow shades in a romantic colour scheme, and a healthy mix of mattes and metallics: Bae, Heart Breaker, Make Me Blush, Sweet Like Candy, Love Potion, Be Mine, Heart Eyes, Romance, and Loves Me Not. The two blushes both seem to be pretty natural, wearable shades. The palette also comes with a mirror, something fans of the brand have complained about in the past for her other palettes.

Image Via Kylie Jenner/Snapchat

Three Valentine Kits

Similar to the Valentine’s Day lip kits, these are designed to be a major upgrade from your typical drugstore candy card. Each set includes two lip products (matte and/or gloss) and two exclusive eyeshadows/kyshadows. Kiss Me comes with Dirty Peach and Poppin Gloss, plus Sweet Thing and Main Squeeze eyeshadows. Sweet Heart comes with Dolce Matte and Literally Gloss, plus Baby and Love Letter eyeshadows. Smooch comes with Gorge and Damn Gina Gloss, plus Poison Berry and In Love eyeshadows.