FENTY Perfume: Rihanna Is Expanding Her Beauty Empire
The award-winning singer-songwriter turned entrepreneur will soon launch her first fragrance. Here’s everything you need to know…
Rihanna transformed the beauty industry when she launched Fenty Beauty in 2017, which included makeup products with numerous shades and colors to cater to all skin tones and types, emphasizing the importance of inclusivity. Now, four years later, Rihanna is adding Fenty perfume to her brand.
FENTY Beauty’s Instagram account first posted a mysterious video on Instagram of a perfume bottle with the caption, “Something sensual, confident…coming your way very soon….”
Soon after, the team released an image of a sky-blue perfume box revealing that the perfume will be a unisex fragrance and will launch on August 10. The brand also revealed that the fragrance is “raw, sensual, spicy, and sweet all at once.” While we may not know exactly what that mixture will smell like, we have no doubt that it will be divine.
While we’re still uncertain about when exactly FENTY Perfume will arrive in the region, we’ve found a solution for those “frag heads” who are desperate to smell what, arguably, could become the hottest fragrance of 2021: the brand is offering a free sample with orders over Dhs146 ($40USD) on fentybeauty.com from now until August 8 with the code ‘FENTY.’
For more information, visit fentybeauty.com
Lead image courtesy Instagram/@fentybeauty