Gigi Hadid Is The New Face Of Reebok’s Female Empowerment Campaign

The campaign images will make you want to dig out your boxing gloves

Gigi Hadid has been revealed as the new face of Reebok’s Perfect Never campaign, which aims to encourage women to view physical exercise not as a chore but rather a way to greater mental and inner peace.  

In the campaign shots, the model is shown in one of her favourite workout arenas – the boxing ring, where she learned her seriously impressive self-defence skills. “Working out isn’t only physical for me. It’s mental. It helps me escape the noise in my head. It’s the only time my mind goes quiet,” she says. 

Reebok’s goal with the campaign (which has previously featured boxing champion Ronda Rousey) is to help women celebrate, rather than negatively focus on, their imperfections. As a former competitive athlete, Gigi touches on this mindset explaining, “When I was a competitive athlete, I used to be so focused on being perfect that my coaches would take me out of competing all together. I’d focus on my mistakes which would breed more missteps – a domino effect. Until I learned to change the channel, to re-focus, re-set. It was my mistakes, my imperfections that motivated me most.”

If boxing gave Gigi the motivation to succeed (and that killer bod), then we don’t need much more convincing to get in the ring.