Kylie Cosmetics Is On Track To Make Dhs3 Trillion By 2020
The numbers are astounding…
A mere year and a half after launching, Kylie Jenner’s cosmetics company has achieved some incredible milestones. The 20-year-old first launched a set of Lip Kits, packed with a gloss and lipliner before diversifying her beauty portfolio with eyeshadow, eyeliner and highlighting products (aptly named Kyshadows, Kyliners and Kylighters).
The Kylie Cosmetics birthday collection
Speaking to WWD about the rise and rise of her first business venture the Kardashian’s youngest beauty mogul, who charges up to Dhs1 million for an Instagram post, confirmed that her brand is on course to become a billion dollar company by 2020 – a feat that took Lancôme eighty years to achieve.
Some of the most mind-blowing facts about Kylie Cosmetics:
- Her brands earned Dhs1.5 Billion in the last eighteen months
- Her debut birthday collection alone brought in Dhs36 million in one day
- She made Dhs1.8 million alone from her first lip kit launch
- Kylie Cosmetics is set to grow its earnings by 25% this year alone
Cashing in with familial collaborations, both Kim and Khloe have created collections for their younger sister, and seasonal launches like her festive, Valentine’s day and birthday launches as well as launching successful pop-up stores in Los Angeles, Kylie is no doubt a retail force to be reckoned with.