East Meets West: Rasasi Elevates The Ancient Art Of Oudh To New Levels

Introducing the cult-status fragrance collection you need to have on your radar

A steadfast staple to the Arabian beauty regime, the aromatic delicacy of oudh is born from a rare, tropical wood. Rich in heritage, it’s heady, evocative aroma is firmly ingrained in Arab culture, igniting memories of many a grandmother’s beautiful gilded bottles. But don’t be fooled, the scent is far from antiquated and is now globally on-trend, appealing to a new generation of fragrance fanatics.

Spearheading the oudh obsession of today, is luxury perfumer Rasasi. With an impressive 40-year legacy in the art of creating beautiful fragrances, Rasasi’s sumptuous scents act as elegant tools for self-expression, inspiring joy and happiness.

If you’re new to Rasasi – or even oudh for that matter, the Boruzz collection (meaning ‘elevated’ or ‘of high stature’ in Arabic) is an excellent place to start. Designed to illustrate the progressive and modern Khaleeji identity, each of the fragrances in the Boruzz collection represent individuality and an enthralling journey that raises the ritual of oudh to a luxurious and opulent art form. 

“Boruzz is a product for the today’s connoisseurs of pure oudh who seek a rich interplay between tradition and modernity, Oriental opulence of pure oudh and Occidental sophistication” says Mr. Anis Kalsekar, Director, Rasasi Perfumes. “Our audience already has a taste for pure oudh and the Boruzz line seeks to elevate this experience with five fragrances that are characteristically unique and different from each other. Each fragrance bears a signature of elevation, sophistication and craftsmanship.”

Sourced from the most renowned oudh centers in the world including India, Malaysia and Indonesia, pick from five stylish and sophisticated scents, masterfully crafted for enthusiastic oud connoisseurs; Rooh Al Assam – The Soul of Assam – is inspired by a fragrant journey through ancient Assam and intoxicates the senses with the scent of a thousand roses blowing on the breeze above rich leather, sandalwood and the most coveted Indian oudh.

Meanwhile, Asrar Indonesia – Secret of Indonesia –  lends an elegant blend of Mediterranean indulgence and precious Eastern aromas via crisp citrus leading to the dramatic woody tones and Indonesian oudh. Jazeebiyat Musk Tabriz – Sparkle of Musk Tabriz – leaves a remarkable impression on all who encounter it with a rich bouquet of Italian citrus and French cassis, followed by sensual notes of musk, Madagascan vanilla and the finest Indian oudh. Lamaat Musk Tabriz – Attraction of Musk Tabriz – is a captivating fragrance with a rich and potent blend of fruity accents and woody notes warmed by soft spices radiates with an unmistakable intensity.

An ideal gift for the festive season, this exquisite fragrance collection is a gaurnteed crowd-pleaser. All that remains is choosing your favourite! 

The Boruzz collection is available in Rasasi stores across GCC including City Centre Mirdif, City Centre Deira, Mall of the Emirates, Mercato Mall, Abu Dhabi Mall, Al Wadha Mall, Avenues Mall in Oman, City Centre Bahrain in Bahrain and Gate & Salam Mall in Kuwait.