Rihanna To Release Make-Up Range

The singer is to release a cosmetics line with LVMH late next year

The Kendo division of LVMH has signed what is rumoured to be a Dhs36.7 million deal with Rihanna to create a collection of make-up.

Fenty Beauty by Rihanna will launch in the US in October 2017 and be sold through LVMH’s Sephora perfumery and cosmetics chain, as well as other select outlets.

Rumours of the project first arose late last year when the Fenty Beauty trademark was registered, but David Suliteanu, chief executive officer of Kendo, has now confirmed the collaboration, saying, “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We are aiming for the stars.”

And no doubt, they’ll get there. Rihanna’s previously successful beauty collaborations include the limited-edition RiRi Hearts colour cosmetics collection for MAC Cosmetics in 2013 and MAC’s Viva Glam lipstick, launched in 2014 to raise funds for AIDS research.

The singer’s seven fragrances, created with perfume manufacturer Parlux Ltd are estimated to generate approximately Dhs275.5 million in wholesale sales per year. 

Brand Rihanna knows no bounds. 

Via Harper’s Bazaar UK