Zoë Kravitz Is YSL’s New Beauty Muse

The actress/singer is a no-brainer for the cool girl brand

Today, YSL Beauty announced Zoë Kravitz — the triple threat talent who acts, sings and models — as its newest muse. Her role will involve sharing her favourite make-up tips and appearing in a new video project, “Before the Light,” that will showcase how musicians around the world use make-up as an art form.

Of the collaboration, Kravitz said, “YSL has always been one of my favorite brands. Their ability to combine the chicest of style with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty. Nothing is forced, nothing is fake, but everything is bold, strong, and unafraid. I’m very excited to work with this legendary and timeless company.” And we’re excited for one of our favourite beauty brands to get even cooler. 

Via Harper’s Bazaar US