The Biggest Beauty Trends of 2024
From Maison Margiela’s doll-like runway looks to red nail theory, Bazaar Arabia rounds up the beauty trends of the last year
As 2024 comes to a close, it’s time to reflect on the beauty trends that took this year by storm. From TikTok’s viral espresso makeup to doll-face glam on the runway, this year was delivered some strong looks and a flurry of cult, must-have products. Here’s a round-up of the viral beauty trends that defined 2024.
Blush, Blush, Blush!
2024 has undoubtedly been the year of rosy cheeks and bright colours. From Rare Beauty’s ultra-pigmented Soft Pinch Liquid Blush to Hailey Bieber’s viral Rhode Pocket Blush, the obsession with a flushed, pink look has peaked. Trends like blush blindness—where more is more—took over social media, inspiring users to over-blush to make the cheeks really ‘pop.’ This year truly proved that when it comes to blush, there’s no such thing as too much.
Espresso Makeup
One of the most talked about social media trends of the year, espresso makeup is one of 2024’s more sophisticated styles. The look features a monochromatic dark brown smoky eye paired with glossy mocha lips, all while keeping your base bronzed and fresh. Celebrities such as Lilly-Rose Depp and Bella Hadid embraced this look for everyday and red carpet events alike.
Shimmery Eyes
Enchanting, iridescent eyeshadow has become ultra-popular in these last few months. A soft, light sparkle that catches the light creates the perfect winter eye look, and this whimsical makeup trend is often paired with dewy, glass-like skin for a fresh, angelic finish. To achieve this look, use a neutral base and apply a subtle, opaque shimmery eye shadow across the eyelids for that fairy glow.
Doll-Faced Makeup
The doll-faced makeup look has made a major comeback in 2024. From the Maison Margiela runway to the TikTok interpretations of Sabrina Carpenter’s doll glam, this trend is all about creating a porcelain-smooth base with big, bright eyes and flushed cheeks. For Maison Margiela, Pat McGrath transformed models into living dolls, recreated by makeup enthusiasts online using Kyron Liquid Glass to achieve a similar glass-like finish.
Red Nail Theory
Created by TikTok user Robyn Delmonte, aka @GirlBossTown, the red nail theory went viral all over social media in 2024, claiming that men are more attracted to women when their nails are painted in red nail polish. With over 23,000 posts under the hashtag #rednailtheory, the trend started to gain popularity over the course of 2024—whether it’s a scarlet red or a candy apple shade, red nails have become a go-to beauty trend this year.
Lead image courtesy of Instagram / @chicsoiree__