Why Is Everyone Bleaching Their Eyebrows?
From Kendall Jenner to Bella Hadid, Bazaar Arabia breaks down the berserk behind the celebrity-loved eyebrow trend here…
Brows are the chameleon of the face.
They’re furry curves of expressionism and a duopoly of character. Typically uneven, though always defiant, they’re a strategic vision, proudly arched to punctuate, inspire or simply garner a crowd- wink wink, Frida Kahlo.
It can be one or they can be two, or dark, or sharp or thin. They’re certainly a feature of fascination and a personality show-and-tell, though, with great malleability comes absolute experimentation.
Enter the bleach.
The world has rediscovered box-dye and the ability to rule break the long-standing philosophy that “your eyebrows should always be darker than your hair.” Instead, it’s peppering peoples looks with something absurdly alien, totally invisible yet intriguingly cool, turning eerily futuristic into the desire of the season.
It’s of course a choice that raises a couple of eyebrows- think Kendall Jenner at The Met Gala earlier this year. Nonetheless, it’s a look that’s getting more than comfortable as it ever encroaches our feeds, proving rather not to be a fad but a celebrity-endorsed, TikTok boosted bandwagon.
While it screams in all caps ‘model off-duty, Marc Jacobs 2014,’ it’s of course part of the Y2K slash nineties renaissance which has awoken our yearning to be cult-following and daring, aware of the potentially disastrous implications and its total reversibility.
The experimentation with the ‘invisibrow’ is, in fact, no Kardashian-Jenner hybrid, rather one rife among the leading supermodels from the 90s. The difference, however, is that those models— notably Kate Moss and Linda Evangelista— would have their brows professionally done, not perched over their bathroom sink like us.
Today, ‘bleached brows’ has 227.4 million views on TikTok. There are over 35,000 posts with the hashtag #bleachedbrows on Instagram. It’s garnered an absolute bushel of attention as it does what a trend does best: it’s easy, cheap, accessible and ultimately social.
But, perhaps, this frenzied desire to go ‘blonde’ is not related to being high-maintenance, trendy and with-it, no. In fact, it serves as the ultimate escapism to brow-exhaustion, alleviating the meticulousness of plucking, and waxing, and microblading. There no longer exists a goldilocks zone of ‘too thick or too thin,’ rather, here, it eradicates that problem, literally meaning goldilocks.
And, as long as it’s ‘just right,’ that’s all that matters.
Lead Image Courtesy Instagram/ @kendalljenner