Bespoke Beauty: Bloomingdale’s Middle East Unveils A New VIP Rewards Programme Like No Other…
The luxury department store has launched a new loyalty rewards programme – Bloomingdale’s Beauty – throughout the region, tailored especially for those of us who are obsessed with luxe make-up, skincare, haircare, fragrance and more…
Beauty addicts in the UAE, Kuwait and Qatar, rejoice!
Luxury retailer Bloomingdale’s Middle East is launching an exclusive loyalty programme throughout the region… meaning there’s never been a better time to replenish our bathroom cabinets with skincare staples (or a few new lotions and potions – why not treat yourself to a new Sisley face mask?) or updated our fragrance wardrobes with a fresh new scent (what are we wearing this spring? Gucci Beauty’s Flora Gorgeous Gardenia Eau de Parfum), just in time for the changing of the seasons.
While it’s no secret that many beauty loyalty programmes through the region offer… minimal rewards, at best, when it comes to reaping the benefits, Bloomingdale’s Middle East is taking a bespoke approach when it comes to treating its members; think virtual and in-store consultation services, VIP-access to product launches, gifts, digital beauty innovations and much more from some of the leading beauty brands on the market…
The Bloomingdale’s Beauty programme boasts advanced technology in facial recognition, giving you the chance to try on a new lip colour or eyeshadow from the comforts of your home; a VR Shade Finder designed to help you find the perfect foundation and colour match for you, and Skin Diagnostics with AI Skin analysis, meaning personalised beauty solutions for your individual skincare needs have never been more accessible
And with four different tiers within the programme – Discoverers, Beautopians, Aficionados, Beauty Cognoscenti and Beauty Cognoscenti – all beauty addicts who shop at Bloomingdale’s Middle East can enjoy bespoke rewards, be it access to the latest digital beauty experiences (Discoverers) or bi-annual beauty box gifts (Beauty Cognoscenti.)
The luxury department store is also teaming up with one of the biggest tech companies in the world: Meta, the parent company of Facebook and Instagram, as it integrates elements of Artificial Intelligence (AI) and Augmented Reality (AR) within its shopping experience. This means cutting edge technology will be infused throughout the entire shopping experience.
So… how exactly does one join Bloomingdale’s Beauty?
If you’ve shopped at the luxury department store in the past and are an existing online customer, you’re ready to start earning rewards and can benefit from the programme. If not, you can sign up by enrolling online or via the Bloomingdale’s Middle East app.
Happy shopping!
For more information, visit bloomingdales.ae.
Lead image supplied. Written by Laura Kell and Andrea Jacobsen.