The industry's most inclusive and forward-thinking beauty brand, Fenty Beauty, has spotlighted the importance of under-represented women since day one. Rihanna did, after all, put the Fenty 40 trend in motion: AKA the number of foundation shades other brands have been striving for to meet Fenty's level of inclusivity. She casts models of all races and body types and regularly features the work of beauty experts from around the globe who've done Fenty proud with their next-level make-up looks.

Get to know the hijabi beauty experts Rihanna's beauty empire has brought attention to since its inception. You're welcome for all the make-up inspo, BTW.

1. @nabiilabee, Fashion Designer and Beauty Vlogger 

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“#FENTYBEAUTY #STUNNA Lip paint in #UNINVITED. this is the best black lipstick that i have ever bought! Not patchy, applies easy & lasts throughout the day including eating!” | #rihgram @nabiilabee

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Nov 18, 2018 at 10:32pm PST

2. @ferra_rossa, Make-Up Artist

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Let your glow #LOOKEXPENSIVE AF! @shazreeyanashukri blinged out in #DIAMONDBOMB, a crystal-coated poppin’ highlight for your face and body! | Makeup by @ferra_rossa

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Nov 14, 2018 at 9:15pm PST

3. @beauty.by.aisha, Bridal Make-Up Artist

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The look is over! A perfect peachy shade to make everybody feel like a BO$$ in nude matte lips | #STUNNA Lip Paint in #UNBUTTON | @beauty.by.aisha

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Nov 9, 2018 at 3:36pm PST

4. @saida.jahed, Beauty Blogger

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Classy, sassy, but never ashy! Look like a BO$$ in our chocolatey brown, soft-matte nude lip!| #STUNNA Lip Paint in #UNVEIL | #rihgram @saida.jahed

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Nov 5, 2018 at 4:16pm PST

5. @balqees_busakhar, Fashion and Beauty Blogger

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#FENTYBEAUTY and make it bad bih! | #STUNNA Lip Paint in #UNINVITED | #PROFILTR360 | #MOROCCANSPICEPALETTE | #KILLAWATT in #TROPHYWIFE | #rihgram @balqees_busakhar

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Oct 31, 2018 at 11:16pm PDT

6. @khattafya, YouTuber

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Red hot and petal smooth plush matte | #MATTEMOISELLE in #MADAMN | #rihgram @khattafya

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Oct 28, 2018 at 4:44pm PDT

7. @zahi.beauty, Beauty Blogger

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Show off in brown! A show-stopping chocolate brown that calls for non-stop compliments!| #STUNNA Lip Paint in #UNVEIL | @zahi.beauty . . . . . #fentybeauty #motd #makeup #makeuplooks #makeupaddicts #makeuplovers #instamakeup #cosmetics #makeupchallenge #makeupoftheday #beauty #glam #makeupjunkie #glow #lipstick

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Oct 23, 2018 at 4:25pm PDT

8. @ilzbaby, YouTuber

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When that skin comes through looking fresh and flawless #PROFILTRFOUNDATION for that soft-matte and oil-free finish! | #PROFILTR330 | @ilzbaby

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Oct 11, 2018 at 3:55pm PDT

9. @shahdbatal, Beauty Blogger

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This look though!! Head to our stories to see how @shahdbatal got her flawless skin and iced out glow using #PROFILTR370, #MOROCCANSPICEPALETTE, and the limited edition #DIAMONDBALLOUT #KILLAWATT!

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Oct 4, 2018 at 9:39pm PDT

10. @lifelongpercussion, Influencer and Business Owner

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Red lip killa! #STUNNA | #rihgram @lifelongpercussion

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Sep 16, 2018 at 1:38pm PDT

Press play to watch to Fenty Beauty's Priscilla Ono on achieving the Fenty Face.