How To Pronounce L’Occitane, Oribe, Shiseido And More Beauty Brand Names
Master beauty speak with Bazaar’s phonetic guide to commonly mispronounced brand names
We’ve tackled fashion, but can you pronounce these beauty brands? From the names that are intended to start conversations (way to go, Ouai), to the ones that require A level French execution (Biologique Recherche, we’re looking at you), many popular products can catch out even the most beauty astute amongst us.
To ensure you’re talking the talk correctly, swot up on Bazaar’s complete guide to beauty brand and fashion house fragrance pronunciation. Practice makes perfect…
Aesop: ee-sop
Anna Sui: anna swee
Annick Goutal: an-eek goo-tal
Aveda: ah-vay-da
Avène: ah-ven
Batiste: bat-east
Biologique Recherche: bee-oh-loh-jeek reh-shersh
Byredo: bye-ray-doh
Caudalie: kaw-da-lee
CeraVe: serah-vee
Chanel: shun-nell
Chantecaille: shan-teh-kigh
Ciaté: see-ah-tay
Clinique: clin-eek
Davines: da-vi-ness
Decléor: deck-lee-or
Diptyque: dip-teek
Dr Hauschka: doctor howsh-kuh
Fekkai: fehk-eye
Glossier: gloss-ee-ay
Guinot: gee-no
Guerlain: gher-lahn
Illamasqua: illa-mass-ka
Jurlique: jer-leek
Keihl’s: keels
Kérastase: keh-ras-tass
Kevin Aucoin: kev-in oh-kwan
Korres: core-rez
La Mer: la mare
Lancôme: lohn-cohm
La Roche Posay: la-roshe-po-say
Leonor Greyl: lay-oh-nor-grail
L’Occitane: lox-ee-tahn
Moschino: mos-key-no
NYX: nix
Ole Henrikson: oo-lah hen-rick-son
Ouai: way
Oribe: or-bay
Phyto: fee-toe
Sachajuan: sah-sha-hwahn
Shiseido: sheh-say-do
Shu Uemura: shoo eh-moor-ah
Sisley: sis-lay
SK-II: s-k-two
Stila: stee-lah
Thierry Mugler: tee-air-ee mu-glare
Vichy: vee-shee
Yves Saint Laurent: eve san lau-ron