Never Deal With Damaged Hair Again

Aveda, Beauty, Hair, Summer Beauty, Haircare
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Hint: it’s all about prevention

Live in the Middle East? It’s likely that your hair is battling at least one form of hair damage thanks to the region’s reputation for merciless weather, its urban environments and play hard lifestyles. Mette Vigand Norgaard, Master Stylist for natural haircare brand Aveda, explains that different kinds of damage can impact your scalp, follicles and strands in different ways.

Fortunately, there’s a simple solution for recovering damaged hair, as revealed in Aveda's new campaign. Coinciding with Aveda’s 40th anniversary, the brand has launched Know What You’re Made Of. A celebration of Aveda’s founding principles of high-performance and naturally derived ingredients combined with a cruelty-free and environmentally-friendly philosophy, the initiative highlights the brand's best-loved products such as the Damage Remedy collection. Read on for Bazaar's interview with Mette discover if your hair falls into one or more of the four categories of damage, and how to repair it ASAP.

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Harper’s Bazaar Arabia: What are the four types of damage inflicted upon hair?
Mette Vigand Norgaard: Your hair goes through a lot on a daily basis. Some of the most common types of damage I see on hair comes from heat tools, the combination of sun, chlorine and salt water, hair colouring and general wear and tear  resulting from using the wrong kind of rubber-band to tie back your hair, sleeping with tangle-prone hair worn loose, plus incorrect brush and combing methods. If you want to make sure your hair is strong enough to withstand all this is, the key number one to beautiful hair is to take care of it from within. How to achieve this is simple - drink loads of water and eat as many oil-rich nutrients and food containing B vitamins as possible!

HBA: What’s the most common type of damage you see in the Middle East?
MVN: In this region, we see a lot of colour damage and water damage. The hair here gets so dry and brittle with the mineralised water in our showers - even if you put a filter on your shower. Chlorine simply breaks down the protein in your hair and strips it of its natural oil protection. And because we are so self-aware here in the Middle East about our looks and everyone wants to follow the newest trend, we tend to colour the hair more often. With the hair so weak after a long time here, the colour damage is multiplied, resulting in super damaged hair.

HBA: How does the Damage Remedy system work? What combination of products would you recommend for someone with thick, voluminous hair versus fine, thin hair.
MVN: The Damage Remedy line rebuilds the hair from within using quinoa protein and softens it with naturally-derived softeners. It rebuilds the hair strand with its plant-powered formula which also includes soy-derived oil to help nourish, and macadamia oil to help smooth strands so your hair looks and feels healthier than ever. This combination leaves your hair more resistant, and with up to 90% less breakage after one week. It’s a full range, including shampoo, conditioner, masque and leave-ins, all designed for fine to thick hair. It’s sulfate-free, and will leave any hair type soft and strong again.

Aveda

HBA: What your one go-to product to revitalise hair during the Middle Eastern summer?
MVN: I just can’t get enough of natural organic oils for hair. Luckily, all Aveda products contains naturally-derived oils, and doesn’t weigh it down when you layer several products in your hair. But if your hair is badly damaged and looks lifeless with split ends, try Aveda’s Damage Remedy Split End Repair. This leave-in treatment instantly repairs split ends, and helps prevent future splits from forming. Formulated with nangai oil, this powerful treatment attracts the separated ends back together, helping to smooth and seal hair fibres. This is the SOS hair treatment everyone should try before they go for the last resort of cutting it.

HBA: Have you had a client’s hair that was so damaged, the only solution was a drastic cut? If so, when do you recommend employing the Damage Remedy system before it gets to this extreme stage?
MVN: Yes, I have once had a guest for highlights who always used over the counter and supermarket shampoo and conditioner. She loved how soft the products made her hair. When we did the colour, the packages became very very hot, and when we removed the foils, the hair almost snapped off. The reason was that the products she used at home contained silicone and other chemical minerals, which had built up in her hair and caused a chemical reaction. We had to chop it up to a bob and she stopped using the chemical products. This is not something we see very often, but when it happens there’s not much we can do. My best advice is prevention - only use good non-chemical products as recommended by your stylist, such as Aveda’s Damage Remedy range to keep your hair in top shape.


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Aveda, Beauty, Hair, Summer Beauty, Haircare
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