Glossier Launches At Sephora Middle East
The brand’s most popular products are now available online and instore
Beauty brand Glossier makes its highly-anticipated regional debut. Known for its minimalist packaging, “skin first” philosophy, and inclusive product range, Glossier has amassed a global following since its launch in 2014. Now, in an exciting move for beauty lovers, the brand has exclusively launched at Sephora Middle East, marking its first official entry into the region. The brand’s most popular products, such as its cloud paint and jelly cleanser, will be available all across the UAE, Saudi Arabia, Oman, Bahrain, Kuwait, and Qatar.
For years, Glossier has been synonymous with natural, dewy beauty, empowering people to embrace their authentic selves. With bestsellers like the Boy Brow, Cloud Paint, and Milky Jelly Cleanser, the loved company has carved out a niche in the beauty world, offering high-quality, user-friendly products prioritising skin health over heavy makeup looks.
“We are thrilled to welcome Glossier to Sephora Middle East, a brand that has redefined the beauty industry with its fresh, modern approach to skincare and makeup. The region’s consumers are passionate about beauty that celebrates individuality and self-expression, and Glossier’s iconic, minimalist products resonate with those seeking effortless, everyday beauty. As the demand for skin-first beauty continues to grow, Glossier is the perfect addition to our portfolio, offering a unique blend of innovation, inclusivity, and simplicity that we know our customers will love,” said Hasmik Panossian, Managing Director, Sephora Middle East.
Lead image courtesy of Instagram/@Glossier
