Drybar is Coming To The UAE, Kuwait and Qatar
With plans to build 12 Drybar shops in the UAE, the brand’s first opening in the Middle East is tentatively slated for 2024
In countries as elevated as the UAE, Kuwait, and Qatar—where glitz, glamour, and towering skyscrapers reign supreme—residents are constantly reminded that it is possible attain the pinnacle of our dreams, and our hair dreams are no exception. Bouncy blowouts and voluminous locks are indeed befitting of such dazzling destinations, where elegant women enjoy dressing to the nines and getting dolled up no matter the occasion.
Fortunately, Drybar – the world’s premium haircare brand and the ultimate master of bouncy blowouts – is set to open 26 Drybar shops in Qatar, Kuwait, and the United Arab Emirates.
Drybar Is Coming To The UAE, Kuwait, And Qatar: What We Know So Far
Drybar is undoubtedly the crème de la crème when it comes to blowouts and haircare at large. Founder and Professional Stylist Alli Webb, who has curly hair herself, was committed to mastering the art of efficient, bouncy, and long-lasting blowouts after finding herself overpaying at traditional salons. Thus, the groundbreaking Drybar brand was born.
Today, Drybar’s comprehensive product line – intended to equip customers with the tools required to attain the perfect blowout – is available across Drybar franchise shops and stores in the West and online. Slated for 2024, Drybar’s arrival to the Middle East seeks to meet the needs of the brand’s discerning clientele in the region, expanding the hair wizards’ global footprint.
According to McKinsey & Company, the beauty industry in the Middle East is a prosperous one, valued at approximately $40 billion and projected to grow exponentially – at a faster pace than any other region in the world.
“WellBiz Brands is excited to expand in the Middle East and to bring more than two dozen Drybar shops to beauty enthusiasts,” declares Jeremy Morgan, CEO of WellBiz Brands Inc.
The current development plan consists of opening 6 Drybar shops in Qatar, 8 in Kuwait, and 12 in the UAE. The first opening is tentatively slated for 2024.
Lead image from Harper’s Bazaar Arabia’s May 2023 issue. Photography by Christoph Klutsch. Hair & Make-Up by Suzana Santalab.