Exclusive: How Hautletic Is Empowering Women Through Activewear

BY Milli Midwood / Jan 24 2018 / 20:18 PM

Trend-led sportswear that marries fashion with fitness

Exclusive: How Hautletic Is Empowering Women Through Activewear
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Bazaar chats to Hautletic founder Priya Bhatia,about aspiring female entrepreneurs, a very exciting upcoming collaboration and how her Dubai-based activewear boutique is empowering women, one pair of lycra leggings at a time.

On the inception of Hautletic…
“I was working out a lot and living in activewear during my days off. I was becoming increasingly frustrated with what was available on the market because there wasn’t anything I could wear for both exercise and to hang out in. Ultimately, I created Hautletic to meet my own needs.”

On making women feel confident….
“Quality and fit are paramount when it comes to feeling comfortable and confident, so our first aim was to curate a strong selection of performancewear. All our brands are of the best quality and cater to all different body types.”

On bridging the gap between high-performance active-wear and ready-to-wear apparel…
“Women want more value from their purchases; they want a pair of leggings that you can wear to the gym as well as out on the weekend. We stock activewear pieces that also fall under the bracket of contemporary fashion.”

On advice to aspiring female entrepreneurs…
“When I first started I did pop-up after pop-up, loading all the racks of clothes and pretty much having a shop out the back of my car. I eventually found a location to open our flagship store and I never looked back. Be resilient, be fluid and always listen to your intuition.”

On life lessons learned from a 10-year tenure at Mac…
“Always focus on the people first. I’m so proud of the team we have at Hautletic. They are all strong independent women with different personalities and are passionate about health, fitness and fashion, and this really shows in the service they provide and the conversations they hold with customers. .

On must-have items from the latest collections…
“The leggings from Splits 59 are always a favourite of mine, as are the trackpants from P.E Nation and the sweaters from Alala.

On the four new faces of Hautletic…
I absolutely adore Tamara, Alie, Shefali, Misha, who feature in our video [below] about female empowerment. They are all inspirational, health and fitness professionals who live a balanced life. They challenge themselves daily, lead successful careers and also love life outside of work. They are fun and goofy and everything the Hautletic women embodies.”

On upcoming plans for the brand…
“We are opening our e-commerce store. In next few months Hautletic will offer online shopping and digital access to all our pieces. We also have a capsule collection for men launching soon, as well as a collaboration with a local designer.”

Watch this space!