OYSHO Launches their Global Sports App in the Middle East
With over 1,200 workouts at your fingertips, Oysho’s new app promises to reshape fitness routines for women across the GCC
In an era where fitness has become a lifestyle rather than just a routine, women across the world are redefining what it means to be active. Whether it’s mastering a yoga pose, crushing a HIIT workout, or logging miles on a run, the modern approach to wellness is more dynamic, accessible, and tailored than ever. Oysho, the global leader in stylish activewear, is embracing this shift with the launch of its first-ever sports app in the Middle East, bringing a comprehensive fitness experience to women across the region.
Designed to cater to women of all fitness levels, the app features over 1,200 workout sessions that span activities such as yoga, pilates, fitness, and running. Whether you’re a seasoned athlete or just beginning your fitness journey, Oysho’s comprehensive offering, with new classes regularly added, ensures there’s something for everyone. Boasting a roster of more than 70 international trainers, the app brings a global fitness experience to your device — anywhere, anytime.
To mark the app’s regional launch, Oysho teamed up with three UAE-based fitness enthusiasts: Sofia Nasar, Mariana Guemez, and Suzanna Krkeljic. Together, they breathe life into the campaign, capturing the essence of the app with a photo shoot set against Dubai’s Design District. A natural fusion of fashion, creativity, and athleticism, the location reflects Oysho’s core ethos, blending sport with lifestyle.
Users can train from their phone, tablet, or television via AirPlay or Chromecast, while Smartwatch integration allows them to track their progress in real-time. From monitoring heart rate and calories burned to logging running distances, the app offers advanced metrics to support personal fitness goals. With the ‘My Activity’ section, users can save their favorite classes, track progress, and even customise routines to suit their schedules.
At its core, the app offers inclusivity with multi-level sessions tailored to different fitness stages. Structured programs are designed to help users achieve specific goals, and special challenges offer an extra boost of motivation. Whether you’re at the gym, at home, or on the move, the Oysho Training App delivers a premium fitness experience wherever you are.
For more information or to download the Oysho Training App click here.